Sometrics

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Sometrics delivers social intelligence with a one-two punch – combining deep, relevant social analytics with precision-targeted ad serving and social branding capabilities – creating a way to monetize the social web.

Sometrics aims to unlock the potential of the social web for publishers, app developers, and brands both big and small – providing the most relevant and effective audience analysis available, to help them better understand who’s doing what within social networks and niche community sites. The result is precision-targeted (read: more effective) advertising within the massive playground that is the social web – a world that’s been frustratingly hard to quantify and monetize until now. While still in beta, Sometrics has more than 1,000 developers using its analytics tools across multiple social networks; some beta testers have reported 200 percent growth in traffic.

Milestones

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• 7/30/08 — Developers using zembly (http://zembly.com) to create and publish social applications will now automatically receive Sometrics (http://www.sometrics.com) social analytics data to help them understand their audiences and boost traffic and revenue, both par
• 7/17/08 — Sometrics (http://www.sometrics.com) and appssavvy (http://www.appssavvy.com) today announced a partnership that will increase revenue for developers while helping advertisers build their brands and pinpoint their audiences within the social web.
• 6/30/08 — Sometrics (http://www.sometrics.com), the first company to create analytics and ad serving solutions expressly for the social web, today announced that 1,000 developers are now using its analytics tools.
• 6/3/08 — Sometrics has introduced an ad-serving platform designed for publishers and app developers on social media platforms. The platform targets ads based on a variety of data points, including geography, demographics, interests, and user interactions on a g

Products

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Social Ad Server

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Social Analytics

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Traffic Analytics

Quantcast

Compete

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Sources

1. First Investment For MailRoom Fund Is Social Network Analytics Startup (techcrunch.com) [edit]
2. Sometrics and Zembly Partnership (sometrics.com) [edit]
3. Sometrics and Appssavvy Partnership (sometrics.com) [edit]
4. Sometrics 1000 Developers (sometrics.com) [edit]
5. Sometrics Launches Social Ad-Serving Platform (publications.mediapost.com) [edit]