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Acquired byAmerican Express

General Information
DescriptionIn-game Payment Solutions



Vice President, Business Development
Director of
Director, Business Development
Director, Business Development
Board Observer


TOTAL $5.55M
Series A, 5/2008
The Mail Room Fund
Greycroft Partners
Series A, 2/2009
Series B, 10/2009
Steamboat Ventures
The Mail Room Fund
Greycroft Partners




Founded in 2007 and based in El Segundo, Calif., Sometrics, a wholly-owned subsidiary of American Express, is helping publishers market free-to-play online games and monetize virtual currency with a consumer destination site and the industry’s most advanced in-game payment solutions. Sometrics’ payment processing, optimization and analytics platform is also being used to support Serve, American Express’ new digital payments and commerce platform, to deploy virtual currencies and loyalty programs on a global scale., an online games discovery and user acquisition platform, connects gamers with publishers through fun activities and relevant content. Game Coins members have the opportunity to discover new games through Missions, Raffles and other branded activities and earn Game Coins currency that can then be redeemed for many top online games, as well as Facebook Credits via their App2User program. The destination offers publishers access to an audience of millions of dedicated gamers around the world. For more information about GameCoins, please visit

With Sometrics’ in-game payment and optimization platform, game publishers gain a new revenue source that enhances existing payment methods and increases conversions among paying users. The company offers dozens of payment options in over 100 countries including credit cards, mobile, pre-paid cards, bank transfers and more, in addition to hundreds of brand engagement ads. Sometrics’ payment management and optimization platform allows publishers to maximize revenue through existing payment methods while enhancing user conversion via advanced analytics tools. For more information on the in-game payment and optimization platform, please visit

Sometrics raised $2 million in capital in its first round of funding, led by the Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock) venture capitalists, in addition to co-investors AT&T and Greycroft Partners. Series B financing totaling $4 million was closed in October of 2009, led by Steamboat Ventures and including the Mail Room Fund and Greycroft.

Recent Milestones

  • Handshake
    Sometrics was acquired by American Express for $30M. (9/20/11)
    Posted 9/20/11 at 9:10pm via
  • Check
    Sometrics — Sometrics Announces Milestones and Infographic: Over 3 Trillion Units of Currency Moved Worldwide (7/14/11)
    Posted 7/14/11 at 7:15am via
  • Dollar
    Sometrics received $4M in Series B funding. (10/16/09)
    Posted 10/16/09 at 3:09am via
  • Dollar
    Sometrics received () in Series A funding. (2/12/09)
    Posted 4/22/09 at 10:05am via
  • Check
    Sometrics — NEW YORK (Dec. 8, 2008) – Continuing its steady momentum since the company’s launch in October 2007, Sometrics ( today announced that 1,800 publishers of social applications and communities are now using the company’s social (12/8/08)
    Posted 12/14/08 at 9:19pm via
  • Check
    Sometrics added Mickey Maher as Director, Business Development. (7/1/08)
    Posted 5/26/11 at 9:07am
  • Check
    Sometrics — Sometrics (, the first company to create analytics and ad serving solutions expressly for the social web, today announced that 1,000 developers are now using its analytics tools. (6/30/08)
    Posted 8/24/08 at 5:22pm via
  • Check
    Sometrics — Sometrics has introduced an ad-serving platform designed for publishers and app developers on social media platforms. The platform targets ads based on a variety of data points, including geography, demographics, interests, and user interactions on a g (6/3/08)
    Posted 6/22/08 at 5:49pm via
  • Dollar
    Sometrics received $1.55M in Series A funding. (5/14/08)
    Posted 5/14/08 at 8:26pm via
  • Check
    Sometrics added Jennifer Bartlett as Director of
    Posted 2/27/09 at 4:04pm
  • Check
    Sometrics added Steve Schepke as Vice President, Business Development.
    Posted 2/4/10 at 5:00pm
  • Check
    Sometrics added Michael Maher as Director, Business Development.
    Posted 5/26/11 at 7:46am
  • Check
    Sometrics added Matt Gray as CTO.
    Posted 5/14/08 at 10:05pm
  • Check
    Sometrics added Joseph Hsieh as COO, Co-Founder.
    Posted 5/14/08 at 10:05pm



Sometrics screenshot
Above: Virtual Currency Infographic
Uploaded: 7/14/11


Virtual Currency Platform
Launch DateDecember 15, 2008
Tags virtual-currency

Sometrics’ Virtual Currency Platform is the first ad server to manage all virtual currency monetization!

Do you have a Facebook, MySpace, Bebo, Hi5, or Orkut application? Have you developed a virtual currency for your online casual game? The Sometrics Virtual Currency Platform will help you increase revenue (free)!

As the benefits of the incentivized virtual currency revenue model are becoming more apparent, the industry is seeing an influx of providers in the space. Our new platform will manage offers from any ad network, including Super Rewards, Offerpal and SocialMedia Networks. Sometrics will measure and report revenue, completion rates and demographic details, to help application developers analyze the effectiveness of each offer network.

Developers are then able to optimize and create new unique offers for all of these networks directly from the Sometrics Virtual Currency Platform.

Our platform also provides a more transparent and updated dashboard – one place to see all virtual currency revenue, across all apps and offer providers. There’s a host of offer networks available to developers, but most don’t provide much in the way of detailed reporting or transparency of results. Our platform is game-changing as the first solution designed to tackle this problem and give developers a way to optimize revenue streams across the board (especially when combined with our Social Ad Manager product).

Traffic Analytics






  1. American Express Buys Virtual Currency Monetization Platform Sometrics For $30M ( [edit]
  2. First Investment For MailRoom Fund Is Social Network Analytics Startup ( [edit]
  3. Yahoo! Finance ( [edit]
  4. Sometrics Raises $4 Million For Social Analytics And Advertising Platform ( [edit]
  5. Sometrics Launches Social Ad-Serving Platform ( [edit]
    Sometrics 1000 Developers ( [edit]
    Sometrics Announces Milestones: Moves Over 3 Trillion Units of Currency Worldwide ( [edit]
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Last Edited 9/26/13

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