|Acquired by||American Express|
|Category||Games, Video and Entertainment|
|Description||In-game Payment Solutions|
|Series A, 5/08 |
The Mail Room Fund
|Series A, 2/09 |
|Series B, 10/09 |
The Mail Room Fund
Founded in 2007 and based in El Segundo, Calif., Sometrics, a wholly-owned subsidiary of American Express, is helping publishers market free-to-play online games and monetize virtual currency with a consumer destination site and the industryâ€™s most advanced in-game payment solutions. Sometricsâ€™ payment processing, optimization and analytics platform is also being used to support Serve, American Expressâ€™ new digital payments and commerce platform, to deploy virtual currencies and loyalty programs on a global scale.
GameCoins.com, an online games discovery and user acquisition platform, connects gamers with publishers through fun activities and relevant content. Game Coins members have the opportunity to discover new games through Missions, Raffles and other branded activities and earn Game Coins currency that can then be redeemed for many top online games, as well as Facebook Credits via their App2User program. The destination offers publishers access to an audience of millions of dedicated gamers around the world. For more information about GameCoins, please visit http://www.gamecoins.com/.
With Sometricsâ€™ in-game payment and optimization platform, game publishers gain a new revenue source that enhances existing payment methods and increases conversions among paying users. The company offers dozens of payment options in over 100 countries including credit cards, mobile, pre-paid cards, bank transfers and more, in addition to hundreds of brand engagement ads. Sometricsâ€™ payment management and optimization platform allows publishers to maximize revenue through existing payment methods while enhancing user conversion via advanced analytics tools. For more information on the in-game payment and optimization platform, please visit http://sometrics.com/.
Sometrics raised $2 million in capital in its first round of funding, led by the Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock) venture capitalists, in addition to co-investors AT&T and Greycroft Partners. Series B financing totaling $4 million was closed in October of 2009, led by Steamboat Ventures and including the Mail Room Fund and Greycroft.
|Launch Date||December 15, 2008|
Sometrics’ Virtual Currency Platform is the first ad server to manage all virtual currency monetization!
Do you have a Facebook, MySpace, Bebo, Hi5, or Orkut application? Have you developed a virtual currency for your online casual game? The Sometrics Virtual Currency Platform will help you increase revenue (free)!
As the benefits of the incentivized virtual currency revenue model are becoming more apparent, the industry is seeing an influx of providers in the space. Our new platform will manage offers from any ad network, including Super Rewards, Offerpal and SocialMedia Networks. Sometrics will measure and report revenue, completion rates and demographic details, to help application developers analyze the effectiveness of each offer network.
Developers are then able to optimize and create new unique offers for all of these networks directly from the Sometrics Virtual Currency Platform.
Our platform also provides a more transparent and updated dashboard â€“ one place to see all virtual currency revenue, across all apps and offer providers. Thereâ€™s a host of offer networks available to developers, but most donâ€™t provide much in the way of detailed reporting or transparency of results. Our platform is game-changing as the first solution designed to tackle this problem and give developers a way to optimize revenue streams across the board (especially when combined with our Social Ad Manager product).