| Website | sometrics.com |
| Category | Advertising |
| Phone | 213.814.1220 |
| Employees | |
| Founded | 10/07 |
| Description | Ad targeting |
| Total | $5.55M |
| Series A, 5/08 The Mail Room Fund Greycroft Partners AT&T | $1.55M |
| Series A, 2/09 | |
| Series B, 10/09 Steamboat Ventures The Mail Room Fund Greycroft Partners | $4M |
Sometrics delivers social intelligence combining deep, relevant social analytics with precision-targeted ad serving and social branding capabilities – creating a way to monetize the social web.
Sometrics aims to unlock the potential of the social web for publishers, app developers, and brands both big and small – providing the most relevant and effective audience analysis available, to help them better understand who’s doing what within social networks and niche community sites. The result is precision-targeted advertising within the massive playground that is the social web – a world that’s been frustratingly hard to quantify and monetize until now. Sometrics has more than 1,800 developers using its solutions across multiple social networks; some clients have reported 200 percent growth in traffic and revenue.
| Website | sometrics.com/corp/admanager |
| Stage | Live |
| Launch Date | September 4, 2008 |
Sometrics’ best of breed Ad Manager helps serve and optimize ads to increase revenue across social media properties.
Combining deeply relevant social analytics with a socially optimized ad management platform, Sometrics gives developers the tools to boost traffic and revenue. Finally, an easy and reliable tool to unravel the social web and effectively reach a target audience.
Features
| Website | sometrics.com |
| Stage | Live |
| Launch Date | January 1, 2008 |
Sometrics: Social Analytics
Sometrics offers a free social analytics tool specifically created to track and analyze activity, traffic, demographics, interests and social actions within the social web.
We digest the data and custom-package it, giving developers the tools to build thriving communities, and helping advertisers pinpoint the whereabouts of their target audiences within the growing world of the social web.
Features:
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| Website | sometrics.com/corp/products/page... |
| Blog | blog.sometrics.com |
| Stage | Live |
| Launch Date | December 15, 2008 |
| Tags | virtual-currency |
Sometrics’ Virtual Currency Platform is the first ad server to manage all virtual currency monetization!
Do you have a Facebook, MySpace, Bebo, Hi5, or Orkut application? Have you developed a virtual currency for your online casual game? The Sometrics Virtual Currency Platform will help you increase revenue (free)!
As the benefits of the incentivized virtual currency revenue model are becoming more apparent, the industry is seeing an influx of providers in the space. Our new platform will manage offers from any ad network, including Super Rewards, Offerpal and SocialMedia Networks. Sometrics will measure and report revenue, completion rates and demographic details, to help application developers analyze the effectiveness of each offer network.
Developers are then able to optimize and create new unique offers for all of these networks directly from the Sometrics Virtual Currency Platform.
Our platform also provides a more transparent and updated dashboard – one place to see all virtual currency revenue, across all apps and offer providers. There’s a host of offer networks available to developers, but most don’t provide much in the way of detailed reporting or transparency of results. Our platform is game-changing as the first solution designed to tackle this problem and give developers a way to optimize revenue streams across the board (especially when combined with our Social Ad Manager product).
