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Exit

Acquired byLivingSocial
Price$3M
Date4/2011
TermsStock

General Information

Offices

San Francisco, USA

People

Co-Founder and VP Products
Board
Board
Board
Advisor
Team

Funding

TOTAL $10M
FUNDING TOTAL $10M
Seed, 9/2007
Charles River Ventures
$500k
Series A, 10/2007
Charles River Ventures
Marc Andreessen
Naval Ravikant
Jeff Clavier
$3.5M
Series B, 1/2009
IDG Ventures USA
Charles River Ventures
IDG Ventures USA
$6M

Competitors

Tags

SocialMedia.com

SocialMedia.com makes digital advertising better through People Powered Advertisements that leverage people’s social relationships in the ad units. They have ad formats incorporating Twitter, social networks, and community websites.

People Powered advertising makes digital advertising better by amplifying people’s personal endorsements to friends or communities.

SocialMedia.com’s People Powered Ad formats:

Twitter Pulse — Twitter Pulse ads run within IAB standard units anywhere on the web. The ads show readers the latest Tweets matching the campaign’s filters and prompt them to share tweets of their own.

Friend To Friend — Friend to Friend ads run within social networks. Users first see an opt-in ad with an option to share their opinion with friends. If the user decides to participate, their response will be shared with friends who visit a SocialMedia.com ad in the future in the form of a light, yet effective, endorsement.

Community Poll — Community Poll taps into the opinions of a website’s community to deliver compelling feedback about how the audience feels about a subject. Community ads can run on any web content vertical.

Community Stream — Community Stream shares personal endorsements about your product from a web community’s pool of passionate readers.

Recent Milestones

Videos

Screenshots

SocialMedia.com screenshot
Above: My Screenshot
Uploaded: 11/25/13

Products

Appsaholic

Websitesocialmedia.com
StageLive
Tags advertising

Developers become a member of the network by tracking their application on Appsaholic and adding some embed code to their application. The embed code adds an iFrame that serves paid links on their affiliates’ applications. The links go to the highest “AdRanked” advertising developer on their live bidding market. AdRank is determined by multiplying two factors, the offered price per click, and the advertising application’s quality score. The quality score is based on a function of the application’s clickthrough rate and viral growth within the network. The idea is that higher quality applications should be rewarded with cheaper advertising. This dissuades disliked apps from spamming the service.

So, for example, a developer whose application has a quality score of 60 and is willing to bid $.10 per click, has an AdRank of 6. Since ads are served in AdRanked order, the developer could boost his AdRank and position in the queue by bidding a bit higher. Currently PPC rates are 10 to 20 cents. Appsaholic takes 12-30% of that revenue.

SocialMedia.com screenshot
Above: Appsaholic Screenshot -- #1
Uploaded: 2/5/08

Gamestatic

Add some content to this product

Traffic Analytics

Quantcast

Livegraph

Compete

Socialmedia

Sources

  1. techcrunch.com [edit]
  2. venturebeat.com [edit]
  3. techcrunch.com [edit]
  4. TechCrunch (techcrunch.com) [edit]
  5. LEAD411 LAUNCHES "HOTTEST COMPANIES IN SAN FRANCISCO" AWARDS (lead411.com) [edit]
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Last Edited 12/19/13

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