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General Information

CategoryAnalytics/Big Data
DescriptionSocial media analytics company



Co-Founder and CTO
Co-Founder & General Manager Professional Services
Co-founder and Head of Product
Chairman of the Board
Board Member
Sr. Director - Head of Sales, France
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Social Insider, 4/2014 $1M


Series A, 9/2011
Earlybird Venture Capital
Series B, 11/2012
Index Ventures
Earlybird Venture Capital
Series C, 2/2014
Index Ventures
Earlybird Venture Capital




Socialbakers is an enterprise social media analytics platform which enables brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence. Since 2009 Socialbakers has innovated enabling companies to measure and maximize the effectiveness of their social marketing campaigns across all major social networks.

Socialbakers is the only analytics platform that provides truly global industry benchmarks together with extensive local categorization of brands social properties. Socialbakers has been a Facebook Preferred Marketing Developer since 2011.

Socialbakers has been on an upward trajectory since its founding in 2009. In the past 12 months the company:

  • Grew revenue three-fold in 2013
  • Launched Socialbakers AdAnalytics, a social ad management platform, that enables marketers to unlock the full potential of social platforms like Facebook by analyzing, managing and optimizing social ads.
  • Added more than 1,000 new clients in 12 months, including Samsung, LVMH, Discovery, Disney, and Universal. Appointed digital industry veterans Neil Morgan, CMO (formerly Omniture, Adobe) and Neil Weston, COO (formerly Omniture, Nuance) to drive its global expansion.
  • Doubled employee headcount from 150 to 300 with plans to expand to more than 400 in 2014 with more than 30 languages
  • Opened offices in New York, Singapore, Paris and Munich

Socialbakers recently completed a $26 million Series C financing round, one of the largest funding rounds for a social analytics company outside North America. This new funding led by Index Ventures, with existing investor Earlybird participating, validates Socialbakers’ status as the leading provider of SaaS-based, enterprise social analytics on a global scale.

Recent Milestones



See why Hugo is using Socialbakers

Added: 11/23/12


Socialbakers screenshot
Above: Socialbakers Engagement Analytics Screenshot
Uploaded: 1/24/12


  1. Socialbakers Acquired Czech Startup Social Insider for 1M$ (netocratic.com) [edit]
  2. Socialbakers Raises $2M in Funding (finsmes.com) [edit]
  3. Social Analytics Heats Up: Socialbakers Raises $6M From Index And Earlybird To Expand Its Big Brand-Focused Monitoring Service (techcrunch.com) [edit]
  4. Social Analytics Company Socialbakers Raises $26M More (techcrunch.com) [edit]
  5. Socialbakers Acquires Social RSS, A Facebook Feed Reader, Adds Google+ Support (techcrunch.com) [edit]
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Last Edited 4/18/14

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