|Description||Social curation & commerce|
This team makes tools for everyone interested in discovering or sharing preferences and content in a more rewarding and social setting–not just online but also in person.
Their first product, AudioVroom, makes music discovery easy enough that a single click starts a playlist based on user’s preferences (derived from music listening history stored on the device or elsewhere). This tool also allows friends to share music preferences by bumping phones which results in a new playlist based on their common taste. Another feature, DJ, allows everyone in the room to bump with one device and crowd-source the next playlist. Many of these activities add to the user’s point history. The more active users not only listen for free for a longer period, but also have the opportunity to become tastemakers, collect badges and start or influence group sessions.
The AudioVroom service is supported by the Echo Nest as well as 7Digital.
The team recently introduced (at San Francisco Music Hack Day) an HTML5 version of AudioVroom, the DJ version that works with any computer, as well as a Lollapalooza concert profile as one example of how AudioVroom can be used as a marketing tool by artists and event organizers.
Each of the three core team members has over 14 years of experience in his/her field, and brings expertise in consumer technology development, wireless networking, information security, music analytics, business development and operations.