|Description||Printed coupons on your smartphone|
|Angel, 5/12 |
Ben Franklin Technology Partners of Southeastern Pennsylvania
John S. and James L. Knight Foundation
SnipSnap allows anyone to convert a printed coupon into a digital, mobile format, which they can easily search and retrieve on their smartphone. All a user needs to do is snap a picture of the offer (be it from a newspaper insert, direct-mail piece, or otherwise) and the app works its magic to scan all of the printed text and images. Once scanned, a user can not only redeem, but also get expiration-date notifications and in-store reminders.
Ted Mann left Gannett (Ted was Digital Development Director for the 6 NJ newspapers) to found SnipSnap and build the company after being accepted into the DreamIt Ventures accelerator program. Kostas Nasis was formerly CTO for a mobile development firm, Amphetamobile, and Kyle Martin was a Senior Multimedia Designer at QVC. Partners/customers include 2 packaged goods companies (43 brands), 3 retailers, the largest US coupon clearinghouses (Inmar), and affiliate networks such as RetailMeNot.
SnipSnap at DreamIt Demo Day, December 2011Added: 12/21/11