|Description||SMS voting application|
SMS Poll is a text message voting application that allows its customers to quickly and easily gather in-moment data from students, fans, customers, conference attendees, employees, or any other type of live audience.
SMS Poll works by allowing a poll organiser to use a simple web interface to quickly create, customise, and share his/her poll online. The audience votes by sending an SMS to a local phone number or by browsing to a mobile friendly webpage, and the results for the poll update in real-time, right before the audience’s eyes. The poll organiser can then download all the results for the poll for further analysis.
The SMS Poll service is currently available in Australia and the UK, with the company having launched its offering in early July, 2008. A live demonstration of SMS Poll can be seen here: www.smspoll.net/demo
SMS Poll has two features:
With mobile penetration in Australia and the UK at virtually 100%, and hundreds of thousands of people unable to use traditional Audience Response Systems because they are both cost and time prohibitive, the SMS Poll market opportunity is quite substantial. A few possible applications of the service include:
Teachers use SMS Poll to actively involve all students in the learning process, keeping them engaged, improving their knowledge retention, and assessing their understanding and retention of course material.
Promoters use SMS Poll to let the crowd select the song the band plays for its encore or the game’s Man of the Match.
Event Planners use SMS Poll to find out delegate opinions, encourage full attendee participation, and offer audience choice contests throughout the event.
Public Speakers use SMS Poll to grab the audience’s attention, tailor their presentations based on audience response, and encourage discussion and debate.
Market Researchers use SMS Poll to instantly gather data from a large group of people without ever having to fill-in or collate paper forms.
Not For Profits use SMS Poll to increase participation at charity events and silent auctions, and allow religious leaders to poll their congregation.
Corporations use SMS Poll to measure the effectiveness of training programs, gain open and honest feedback from anonymous responses, and gather instant feedback at product launches.
The company’s sales focus is on educational institutions, teachers, event planners, keynote speakers, concert and sports promoters, and corporations — groups who work with large live audiences on a regular basis and for whom Audience Response Systems are desirable but impractical.