| Website | smaato.com |
| Blog | smaato.com/blog |
| Category | Mobile/Wireless |
| Employees | |
| Description | Mobile advertising company |
| Series A, 1/08 Aeris Capital Wilson Sonsini Goodrich & Rosati | $3.5M |
About Smaato Smaato Inc. is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA (Smaato Open Mobile Advertising) for publishers, developers , ad sales networks and operators.
SOMA’s unique feature is the aggregation of multiple leading ad sales networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad sales networks, ad inventory owners (developers, publishers, operators) and 3rd party ad technology providers.
Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2007) and was an Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among other awards.
Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany.
Vator.tv Interview
Added: 1/26/09| Website | smaato.com |
| Stage | Live |
| Tags | mobile-advertising |
Smaato Open Mobile Advertising platform provides advertising solutions for three key audiences : advertisers and their agencies, mobile carriers, and mobile application developers. For advertisers, SOMA delivers targeted advertising to individual cell phones via voice, SMS, or mobile-enabled web pages. For carriers, SOMA allows companies to enable advertising within the applications and operating systems’ they are running on their network of devices. For application developers, SOMA allows for application development with ad integration built in. The service works via an open API, and provides much of the functionality native in online ad servers.
