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Smaato

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Smaato provides Ads for Apps – operating the leading mobile advertising optimization platform called SOMA. More than 50,000 app developers and premium publishers have signed up with Smaato to monetize their content in 230+ countries with advanced realtime optimization features (RTB) and rich media ad formats.

SOMA’s unique feature is the aggregation of 80+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2011) and was recently named a “company to watch in 2010” by Financial Analyst company GP Bullhound, among other awards.

Smaato Inc. is based in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany and the Asia-Pacific presence of Smaato has been established in Singapore.

Recent Milestones

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• 
  Smaato added Joern Wachsmann as SVP Marketing. (3/1/12)
  Posted 3/29/12 at 12:34pm
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  Smaato received $3M in Series C funding. (6/1/11)
  Posted 3/29/12 at 12:36pm
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  Smaato received $7M in Venture Round funding. (1/26/11)
  Posted 1/26/11 at 5:40pm via smaato.com
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  Smaato — Smaato celebrates its 5th Year with Record Milestones! 30+Billion ad requests p/month, 30.000 registered publishers & 150 millionen unique users in 220+ countries. (8/12/10)
  Posted 8/16/10 at 4:27am via smaato.com
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  Smaato received $4.5M in Series B funding. (12/2/09)
  Posted 12/2/09 at 6:37pm via venturebeat.com
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  Smaato received $3.5M in Series A funding. (1/1/08)
  Posted 1/19/08 at 7:39pm via venturebeat.com
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  Smaato added Joerg Anhalt as SVP Mobile Publisher Development and Monetization.
  Posted 12/3/08 at 3:14am
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  Smaato added Marc Junker as CTO.
  Posted 12/3/08 at 3:14am
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  Smaato added Petra Vorsteher as EVP, Strategic Alliances.
  Posted 1/19/08 at 7:27pm
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  Smaato added Harald Neidhardt as Co-Founder.
  Posted 1/19/08 at 7:26pm
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  Smaato added Ragnar Kruse as CEO.
  Posted 1/19/08 at 7:26pm
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  Smaato added Oliver Reiss as CFO.
  Posted 8/16/10 at 4:30am
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  Smaato added Georg Fiegen as COO.
  Posted 8/16/10 at 4:30am
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  Smaato added Peter Baldwin as GM Americas.
  Posted 3/29/12 at 12:29pm
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  Smaato added Axel Hoehnke as VP Strategy & Bus Dev.
  Posted 3/29/12 at 12:33pm
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  Smaato added Reese Jones as Board.
  Posted 4/11/13 at 8:19pm

Videos

Screenshots

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Above: Smaato Screenshot -- #1
Uploaded: 1/21/10

Products

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SOMA™ - Smaato Open Mobile Advertising Platform

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Website	smaato.com
Blog	smaato.com/blog
Stage	Live
Tags	mobile-advertising

Smaato provides Ads for Apps – operating the leading mobile advertising optimization platform called SOMA. More than 35,000 app developers and premium publishers have signed up with Smaato to monetize their content in 230+ countries. SOMA’s unique feature is the aggregation of 70+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers. Smaato is an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2011) and was recently named a “company to watch in 2010” by Financial Analyst company GP Bullhound, among other awards. Smaato Inc. is based in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany and the Asia-Pacific presence of Smaato has been established in Singapore.

FEATURE OVERVIEW

Unique global ad network aggregation Dynamic optimization engine Fill rate & revenue optimization across multiple ad networks Fast and reliable XML based communication Industry standard device database Text and banner ads (MMA standard sizes) Powerful reporting engine

Videos

Above:

How to setup a Mobile Website at Smaato

Traffic Analytics

Compete

Sources

1. Mobile ad company Smaato raises $3.5M (venturebeat.com) [edit]
2. Mobile ad company Smaato raises $4.5M (digital.venturebeat.com) [edit]
3. Smaato Raises $7M Venture Capital Round for International Expansion of Mobile Advertising Platform (smaato.com) [edit]
4. Citation Needed [add]
Smaato celebrates its 5th Year with Record Milestones! 16+Billion ad requests p/month & 7000 registered publishers (smaato.com) [edit]