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General Information



Chief Executive Officer & Co-Founder
Co-Founder & EVP, Strategic Alliances
Chief Financial Officer
Chief Operating Officer
SVP Marketing
Chief Information Officer & Chief Technology Officer
Chief Sales Officer
Chief Strategy Officer
Managing Director APAC


adsmobi, 7/2013


Series A, 1/2008
Aeris Capital
Wilson Sonsini Goodrich & Rosati
Series B, 12/2009
Aeris Capital
Venture Round, 1/2011
EDB Investments
Aeris Capital
Series C, 6/2011
Aeris Capital
EDB Investments



Smaato’s SMX platform is the leading global mobile RTB ad exchange helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato operates the leading RTB ad exchange and Supply Side Platform. More than 76,000 app developers and publishers use Smaato to monetize their content globally across 90+ Ad Networks and 100+ DSPs to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers and app developers) and 3rd party ad technology providers.

Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2013, 2012 & 2011) and was named a “company to watch in 2010″ by Financial Analyst Company GP Bullhound.

Smaato’s global headquarters are in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato’s European office is in Hamburg, Germany and the APAC office is in Singapore.

Recent Milestones

  • Handshake
    Smaato acquired adsmobi. (7/25/13)
    Posted 12/16/13 at 12:45pm via
  • Check
    Smaato added Joern Wachsmann as SVP Marketing. (3/1/12)
    Posted 3/29/12 at 12:34pm
  • Dollar
    Smaato received $3M in Series C funding. (6/1/11)
    Posted 3/29/12 at 12:36pm
  • Dollar
    Smaato received $7M in Venture Round funding. (1/26/11)
    Posted 1/26/11 at 5:40pm via
  • Check
    Smaato — Smaato celebrates its 5th Year with Record Milestones! 30+Billion ad requests p/month, 30.000 registered publishers & 150 millionen unique users in 220+ countries. (8/12/10)
    Posted 8/16/10 at 4:27am via
  • Dollar
    Smaato received $4.5M in Series B funding. (12/2/09)
    Posted 12/2/09 at 6:37pm via
  • Check
    Smaato added Kedric Van de Carr as VP Sales America. (4/1/09)
    Posted 3/3/14 at 5:34pm
  • Dollar
    Smaato received $3.5M in Series A funding. (1/1/08)
    Posted 1/19/08 at 7:39pm via
  • Check
    Smaato added Ragnar Kruse as Chief Executive Officer & Co-Founder.
    Posted 1/19/08 at 7:26pm
  • Check
    Smaato added Peter Baldwin as GM Americas.
    Posted 3/29/12 at 12:29pm
  • Check
    Smaato added Joerg Anhalt as SVP Mobile Publisher Development and Monetization.
    Posted 12/3/08 at 3:14am
  • Check
    Smaato added Petra Vorsteher as Co-Founder & EVP, Strategic Alliances.
    Posted 1/19/08 at 7:27pm
  • Check
    Smaato added Harald Neidhardt as Co-Founder.
    Posted 1/19/08 at 7:26pm
  • Check
    Smaato added Oliver Reiss as Chief Financial Officer.
    Posted 8/16/10 at 4:30am
  • Check
    Smaato added Axel Hoehnke as VP Strategy & Bus Dev.
    Posted 3/29/12 at 12:33pm
  • Check
    Smaato added Ramy Yared as Chief Sales Officer.
    Posted 12/5/13 at 2:19am


Above: Interview

Added: 1/26/09

Mobile Real Time Bidding with Smaato

Added: 12/6/13

MWC 2013 - Ragnar Kruse, Co-founder & CEO Smaato

Added: 12/6/13


Smaato screenshot
Above: Smaato Screenshot -- #1
Uploaded: 1/27/10
Smaato screenshot Smaato screenshot Smaato screenshot


Smaato SSP Mediation

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Smaato's Global Mobile Ad Exchange (SMX)

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Traffic Analytics




  1. Smaato is integrating mobile demand platform Adsmobi to drive global mobile real-time bidding revenue ( [edit]
  2. Mobile ad company Smaato raises $3.5M ( [edit]
  3. Mobile ad company Smaato raises $4.5M ( [edit]
  4. Smaato Raises $7M Venture Capital Round for International Expansion of Mobile Advertising Platform ( [edit]
  5. Citation Needed [add]
  6. Smaato celebrates its 5th Year with Record Milestones! 16+Billion ad requests p/month & 7000 registered publishers ( [edit]
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Last Edited 3/6/14

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