|Seed, 3/2013 |
Skinny Mom is a digital lifestyle brand created to help moms “get the skinny” on living a healthy life.
Skinny Mom delivers daily content covering the topics of Fitness, Health, Nutrition, Life and Recipes. Readers can browse the content from their desktop computer or on their mobile device through the Skinny Mom app (launching December 2013).
Skinny Mom gives their readers the ability to create a profile and save recipes and content for future use, elect which email campaigns to receive, shop directly from any story on the site and interact directly with the company through their social media platforms.