|Acquired by||News Corp|
Skiff (formerly FirstPaper) is an e-reading and advertising company formed to address the needs of consumers, publishers, and advertisers as print media increasingly migrates to new forms of digital consumption.
This includes the emerging class of dedicated e-readers and reading-friendly devices, which create new opportunities and demand new business approaches.
The company is building an integrated digital content and commerce platform to offer a wide selection of newspapers, magazines, books and blogs – all optimized for wireless delivery to dedicated e-readers as well as other devices, such as smartphones and netbooks.
Skiff has a publisher-friendly business model that allows content partners to both serve existing readers and attract new ones. Newspaper, magazine and blog publishers will also be able to sell and integrate display advertising alongside the content that Skiff delivers, adding value for consumers and marking the maturation of e-reading into a mainstream media type.