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Acquired byNews Corp

General Information


New York Office
1790 Broadway
18th Floor
New York, NY, 10019
Palo Alto Office
250 Cambridge Avenue
Suite 301
Palo Alto, CA, 94306


Chief Technology Officer
Vice President of Logistics
Vice President of Consumer Marketing
Vice President of Content Acquisition
Vice President of User Experience
Senior Vice President of Corporate Development
Chief Marketing Officer
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Public Relations



Skiff (formerly FirstPaper) is an e-reading and advertising company formed to address the needs of consumers, publishers, and advertisers as print media increasingly migrates to new forms of digital consumption.

This includes the emerging class of dedicated e-readers and reading-friendly devices, which create new opportunities and demand new business approaches.

The company is building an integrated digital content and commerce platform to offer a wide selection of newspapers, magazines, books and blogs – all optimized for wireless delivery to dedicated e-readers as well as other devices, such as smartphones and netbooks.

Skiff has a publisher-friendly business model that allows content partners to both serve existing readers and attract new ones. Newspaper, magazine and blog publishers will also be able to sell and integrate display advertising alongside the content that Skiff delivers, adding value for consumers and marking the maturation of e-reading into a mainstream media type.

Recent Milestones




  1. News Corp. Buys E-Reading Platform Skiff From Hearst, Invests In Journalism OnlineNews Corp. Buys E-Reading Platform Skiff From Hearst, Invests In Journalism Online ( [edit]
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Last Edited 9/12/13

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