| Website | simulmedia.com |
| Blog | simulmedia.com/ca... |
| Category | Advertising |
| Employees | 9 |
| Founded | 2008 |
| Description | media marketing company |
| Series A, 3/09 Avalon Ventures Union Square Ventures | $4M |
Simulmedia will help television companies improve ratings by lifting the effectiveness of their tune-in programming spots.
“Each year the television industry spends more than $10 billion in cash and commercial time to drive viewers to new and existing programs,” says founder and CEO Dave Morgan. “Our goal will be to use sophisticated data analysis and predictive technology to redirect where and when cable operators and broadcast and cable networks place these spots in order to make them more effective and efficient in delivering the most desirable audiences. We hope to bring more focus and attention to an important part of the industry which has long been underserved.”
The goal of Simulmedia will be to put the right program promotion in front of the most likely potential viewers using only aggregated consumer and industry environmental data.
