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General Information


1407 Texas Street
Fort Worth, TX, 76102


Chief Executive Officer
Chief Technology Officer
Vice President, Client Services
Vice President, Finance
VP, Marketing
Lead Engineer
Chief Revenue Officer
Chief Designer


TOTAL $22.3M
Angel, 3/2011
Contour Venture Partners
Progress Ventures
Venture Round, 6/2011
Partial Close, 1/2012
Series B, 12/2013
Frontier Capital
Contour Venture Partners
Debt, 5/2010


Unstructured Data. Unlimited Potential. is an advertising technology company that simplifies digital advertising through the use of unstructured data. Our In.finity™ Programmatic Marketing Platform enables marketers to use unstructured data to extract unlimited value from real-time bidding (RTB) advertising exchanges. With In.finity, advertisers can target, bid, optimize and report at the data element level.

Founded in 2010, has experience explosive growth with a 242% compound annual growth rate with more than 50,000 successful advertising campaigns launched through the In.finity platform.

Recent Milestones

  • Dollar received $16M in Series B funding. (12/12/13)
    Posted 12/12/13 at 4:52am via
  • Check added Andries Marx as Vice President, Finance. (2/1/13)
    Posted 4/23/13 at 6:31am
  • Check — integrates with Facebook Exchange (12/1/12)
    Posted 4/23/13 at 6:41am
  • Check — reaches 10,000 campaign milestone (9/1/12)
    Posted 4/23/13 at 6:41am
  • Check added Dan Swain as Lead Engineer. (6/8/12)
    Posted 4/23/13 at 6:35am
  • Check — Multivariate optimization, 1st party data targeting and look-a-like targeting added to platform capabilities (6/1/12)
    Posted 4/23/13 at 6:41am
  • Check — Keyword contextual targeting added to targeting suite (2/1/12)
    Posted 4/23/13 at 6:41am
  • Dollar received $603k in Partial Close funding. (1/30/12)
    Posted 9/3/13 at 6:57pm via
  • Check — releases platform API (12/1/11)
    Posted 4/23/13 at 6:41am
  • Check — Instant search retargeting launched (11/1/11)
    Posted 4/23/13 at 6:41am
  • Check — launches in Europe (10/1/11)
    Posted 4/23/13 at 6:41am
  • Check added James Moore as Chief Revenue Officer. (8/1/11)
    Posted 3/1/13 at 8:43am
  • Dollar received $3.43M in Venture Round funding. (6/9/11)
    Posted 11/6/13 at 1:32am via
  • Check added Elizabeth Brockey as Vice President, Client Services. (4/15/11)
    Posted 4/23/13 at 6:30am
  • Dollar received $2.3M in Angel funding. (3/17/11)
    Posted 4/30/13 at 9:06pm via
  • Check added Jake Good as Lead Engineer. (2/1/11)
    Posted 4/27/12 at 11:22am




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  5. Closes $16M Series B Funding ( [edit]
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Last Edited 12/26/13

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