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General Information

Offices

Headquarters
1407 Texas Street
Fort Worth, TX, 76102
USA

People

Chief Executive Officer
Chief Technology Officer
Vice President, Client Services
Vice President, Finance
VP, Marketing
Lead Engineer
Chief Revenue Officer
Chief Designer

Funding

TOTAL $22.3M
FUNDING TOTAL $22.3M
Angel, 3/2011
Contour Venture Partners
Progress Ventures
$2.3M
Venture Round, 6/2011
$3.43M
Partial Close, 1/2012
$603k
Series B, 12/2013
Frontier Capital
Contour Venture Partners
$16M
DEBT TOTAL $500k
Debt, 5/2010
$500k

Tags

Simpli.fi

Unstructured Data. Unlimited Potential.

Simpli.fi is an advertising technology company that simplifies digital advertising through the use of unstructured data. Our In.finity™ Programmatic Marketing Platform enables marketers to use unstructured data to extract unlimited value from real-time bidding (RTB) advertising exchanges. With In.finity, advertisers can target, bid, optimize and report at the data element level.

Founded in 2010, Simpli.fi has experience explosive growth with a 242% compound annual growth rate with more than 50,000 successful advertising campaigns launched through the In.finity platform.

Recent Milestones

  • Dollar
    Simpli.fi received $16M in Series B funding. (12/12/13)
    Posted 12/12/13 at 4:52am via finsmes.com
  • Check
    Simpli.fi added Andries Marx as Vice President, Finance. (2/1/13)
    Posted 4/23/13 at 6:31am
  • Check
    Simpli.fi — Simpli.fi integrates with Facebook Exchange (12/1/12)
    Posted 4/23/13 at 6:41am
  • Check
    Simpli.fi — Simpli.fi reaches 10,000 campaign milestone (9/1/12)
    Posted 4/23/13 at 6:41am
  • Check
    Simpli.fi added Dan Swain as Lead Engineer. (6/8/12)
    Posted 4/23/13 at 6:35am
  • Check
    Simpli.fi — Multivariate optimization, 1st party data targeting and look-a-like targeting added to platform capabilities (6/1/12)
    Posted 4/23/13 at 6:41am
  • Check
    Simpli.fi — Keyword contextual targeting added to targeting suite (2/1/12)
    Posted 4/23/13 at 6:41am
  • Dollar
    Simpli.fi received $603k in Partial Close funding. (1/30/12)
    Posted 9/3/13 at 6:57pm via sec.gov
  • Check
    Simpli.fi — Simpli.fi releases platform API (12/1/11)
    Posted 4/23/13 at 6:41am
  • Check
    Simpli.fi — Instant search retargeting launched (11/1/11)
    Posted 4/23/13 at 6:41am
  • Check
    Simpli.fi — Simpli.fi launches in Europe (10/1/11)
    Posted 4/23/13 at 6:41am
  • Check
    Simpli.fi added James Moore as Chief Revenue Officer. (8/1/11)
    Posted 3/1/13 at 8:43am
  • Dollar
    Simpli.fi received $3.43M in Venture Round funding. (6/9/11)
    Posted 11/6/13 at 1:32am via sec.gov
  • Check
    Simpli.fi added Elizabeth Brockey as Vice President, Client Services. (4/15/11)
    Posted 4/23/13 at 6:30am
  • Dollar
    Simpli.fi received $2.3M in Angel funding. (3/17/11)
    Posted 4/30/13 at 9:06pm via launchdfw.com
  • Check
    Simpli.fi added Jake Good as Lead Engineer. (2/1/11)
    Posted 4/27/12 at 11:22am

Videos

Screenshots

Sources

  1. SEC (sec.gov) [edit]
  2. Simpli.fi Raises over $2MM (launchdfw.com) [edit]
  3. SEC (sec.gov) [edit]
  4. SEC (sec.gov) [edit]
  5. Simpli.fi Closes $16M Series B Funding (finsmes.com) [edit]
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Last Edited 12/26/13

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