|Acquired by||Ripple Labs|
|Description||Wish List Commerce|
|Seed, 2/2011 |
simplehoney’s mobile product, I Want Wish Lists, is the evolution of wish list shopping.
Everyone has a wish list, whether it is places you want to go or things you want to buy. But none of our lists ever help make our dreams come true.
simplehoney’s goal is to make your wish lists help you. With I Want Wish Lists, you simply create a list of the products you want to buy and they let you know when it is the right time to buy and where.
simplehoney was founded by Eric Nakagawa and Joyce Kim. Eric is a web developer who previously co-founded icanhascheezburger.com and has developed iOS apps focused on Hawaii travel and tourism. Joyce is a recovering corporate attorney and was previously CEO of soompi.com (acquired by a Korean media company in early 2011).
simplehoney is funded by several successful entrepreneurs-turned-angels: Tim Young (Socialcast and about.me), Jameson Hsu and Bob Ippolito (Mochi Media), Ryan Scott (Causecast and NetCreations), Ed Roman (The Middleware Company), Dave McClure (500 Startups) and its own founders, Joyce Kim and Eric Nakagawa. Hiten Shah, Daniel Burka and Jason Hoffman are advisors to the company.