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General Information

Websitesimpleenergy.com
Blogutilities.simplee...
Twitter@simpleenergy
CategoryAnalytics/Big Data
Emailinfo@simpleenergy...
Employees27
Founded1/2011
DescriptionChanging how people save energy

Offices

Headquarters
1215 Spruce Street
Suite 201
Boulder, CO, 80302
USA

People

Founder and CEO
Founder and EVP
COO
VP Engineering
VP of Client Engagement
Director of Product

Funding

Competitors

Tags

Simple Energy

Simple Energy uses social game mechanics to change how people save energy and how utilities engage customers. They make saving energy “social, fun and simple.”

By engaging people on the platforms they already use, including email, Facebook, web, and mobile applications, and making energy use data into a simple scoring system that allows people to compete with their friends and neighbors online, Simple Energy encourages people to become interested in their own energy use and take action to reduce consumption. The system is based on leading behavioral economics and game mechanics research by scientific advisor Dan Ariely, author of Predictably Irrational and The Upside of Irrationality. Results from a recent pilot program show that the platform can produce an average energy savings of 20% with up to 50% in savings for top performers.

Recent Milestones

Videos

Above:

SimpleEnergy Demo

Added: 8/5/13

Screenshots

Simple Energy screenshot
Above: SimpleEnergy Screenshot
Uploaded: 8/5/13

Sources

  1. Startup Accelerator TechStars Hatches 12 New Companies In Boulder (Here’s A Peek) (techcrunch.com) [edit]
  2. Simple Energy Raises $900,000 In Seed Funding (techcrunch.com) [edit]
  3. SEC Form D (sec.gov) [edit]
  4. Simple Energy Closes $6M Series B Funding (finsmes.com) [edit]
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Last Edited 4/13/14

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