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Acquired byIBM
Date4/2014

General Information

Websitesilverpop.com
Blogsilverpop.com/blo...
Twitter@silverpop
CategoryAdvertising
Phone866-745-8767
Emailcontactsales@silv...
Employees380
Founded11/1999
DescriptionEmail and Marketing Automation

Offices

Show All Offices

People

President and Chief Executive Officer
Board of Directors
Executive Vice President and Chief Financial Officer

Acquisitions

CoreMotives, 3/2012
PlacePunch, 10/2011

Funding

TOTAL $40M
FUNDING TOTAL $40M
Venture Round, 4/2008
D.E. Shaw & Co.
Draper Fisher Jurvetson (DFJ)
$15M
Venture Round, 4/2013
Escalate Capital Partners
Silicon Valley Bank
$25M

Competitors

Tags

Silverpop

Silverpop is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop’s top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe.

Recent Milestones

Videos

Above:

Progressive Web Forms

Added: 4/10/14
Above:

Preference Center

Added: 4/10/14
Above:

Web Tracking

Added: 4/10/14

Screenshots

Silverpop screenshot
Above: Silverpop Homepage
Uploaded: 11/18/11

Traffic Analytics

Quantcast

Livegraph

Compete

Silverpop

Sources

  1. IBM Scoops Up Silverpop (techcrunch.com) [edit]
  2. Silverpop to Acquire CoreMotives (atlanta.citybizlist.com) [edit]
  3. Silverpop Acquires Location-Based Marketing Platform PlacePunch (marketwatch.com) [edit]
  4. VentureBeat (venturebeat.com) [edit]
  5. Silverpop Closes $25 Mln Funding (pehub.com) [edit]
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Last Edited 4/10/14

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