|Description||Digital Marketing & Lead Generation|
Silicon Interactive is a full service online marketing agency. It helps its clients manage online lead generation campaigns by way of direct interactive placements.
Silicon Interactive has deveoped a proprietary campaign management technology “Zupees” that has integrated suite of tools for campaign management, publisher/IO management, contract staging, campaign delivery, lead acquisition and capture, data transport, quality metrics and business performance analytics.
These tools help media buyers manage, distribute and sustain their lead generation campaigns across a network of publishers with diverse placement models.
This technology helps serve campaigns in co-registration, interstitial, in-page, in-banner inventory, and with the help of its robust analytics engine, optimizes the delivery of campaigns with each impression on each placement.