|Description||Local Video Advertising|
Sightly is pioneering video advertising technology that allows brand networks, local businesses and their marketing partners to dynamically personalize ads and deliver campaigns at the local level to micro-targeted audiences across multiple screens through YouTube, Google and other programmatic video, mobile and social networks—all optimized for each client’s goals.
Our platform incorporates an advanced segmentation and optimization engine fueled by local big data, to provide the most effective full-funnel solution for local brand awareness and customer engagement.
Sightly’s proprietary technology allows for scalable personalization of video ads and campaigns across hundreds or thousands of locations, cost-effectively focusing investments only in the geographic areas where customers are served. It also allows for scalable campaign management and optimization through features like automated bidding, budget allocation and target audience refinements that enable efficiencies that are impossible to achieve manually.
We are a rare collection of marketing experts, creative technologists and data geeks making video advertising easy and affordable for all local businesses and providing valuable insights to help them compete and grow.