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Chief Executive Officer
VP, Marketing
President & COO
Sales Director

Funding

TOTAL $24.2M
FUNDING TOTAL $24.2M
Series A, 1/2010
Origin Ventures
Leo Capital Holdings
$3.2M
Series B, 12/2010
American Family Insurance
Origin Ventures
Leo Capital Holdings
$6M
Series C, 6/2012
FTV Capital
$15M

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Shoutlet

Shoutlet is an independent enterprise social relationship platform that works with large companies to prove return on social through a focus on integrating social data into business, scaling social across the enterprise, and helping brands build relationships that build business. Its global presence works with large, enterprise-level brands looking to deploy social marketing software to support a wide range of brands, promotions, and social engagements.

The platform enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and analytics for easy integration with recognized web analytics tools from Google Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives customers the control and flexibility they want and need, as well as an account support team that provides industry-leading resources and counsel to execute successful social campaigns.

Features of the platform include:

Social Ads The tool allows social marketers to manage ads calendars, schedule and link posts to multiple pages and promote posts with just a few clicks. Coupled with an integration with Kenshoo Social, brands and agencies can now also unify paid, owned, and earned media placements to improve social campaign attribution, and have access to analytics for more intelligent and accurate social campaign forecasts and measurement.

Social Listening Shoutlet now gives marketers the functionality to visualize, track, and understand what conversations are happening across blogs and online news websites, along with Facebook, Reddit, Twitter, and YouTube. If marketers want to dive deeper into conversations, they also can access Klout scores for influencer metrics. With Shoutlet Social Listening, brands can effectively capture metrics related to sentiment, competitor tracking, regional activity, share of voice and more.

Social Switchboard™ The first trigger-based campaign publishing tool in the social marketing space, Social Switchboard uses pre-scheduled markers and milestones to trigger automatic changes to content across multiple social networks.

Social Canvas™ Social Canvas is a professional-level design tool. Companies create interactive Facebook custom tabs, HTML5 pages, and web apps - no coding required.

Social Contests Social Contests – Shoutlet customers now can run an unlimited number of social contests and sweepstakes that allow even the most novice of social marketers to schedule, launch and publish contests anywhere on the web. Using Social Canvas marketers can customize every aspect of a contest design and publish it anywhere on the web, adding in additional sharing capabilities. Shoutlet also added robust publication options, including the ability to set parameters for multiple contest versions based platform, mobile, age, location, and language. Marketers can monitor views, votes, and entries on contests to build a more valuable data set for user Social Profiles over time, for a better understanding of consumers and the brand’s biggest advocates.

Social CRM Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Integrate Shoutlet’s workflow tools and task assignments to give your customers quick, meaningful responses while efficiently managing the process internally.

Social Profiles Shoutlet’s Social Profiles automatically gathers social data about each social connection and build a powerful database of social contacts that uncovers characteristics about your audience and helps you become a more effective social media marketer. - See more at: http://www.shoutlet.com/features/#social_profiles

Social Enterprise Social Enterprise provides the infrastructure to scale and manage your social media marketing across global locations, branches, franchises, and agents. With features such as custom workflows and content libraries, Social Enterprise makes it simple to scale social successfully.

Social Analytics Shoutlet’s Social Analytics support and easily integrate with industry leading web analytics tools including Google Analytics, IBM Digital Analytics, Omniture, and Webtrends to measure performance. By implementing Shoutlet’s agnostic tool, brands can leverage their chosen best-of-breed web tracking application and maximize ROI by enhancing output with social content tagging, more detailed data reports, conversion tracking and more.

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Shoutlet screenshot
Above: Shoutlet Dashboard
Uploaded: 10/5/11
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Shoutlet screenshot

Sources

  1. Social Media Marketer Shoutlet Raises $2 Million First Round (paidcontent.org) [edit]
  2. Shoutlet Lands $6 Million For Social Media Management Platform (techcrunch.com) [edit]
  3. Acquire, Be Acquired, Or IPO: $15M From FTV Lets Social Marketer Shoutlet Choose Its Destiny (techcrunch.com) [edit]
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Last Edited 1/28/14

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