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Exit

Acquired byHarvestMark
Date5/2013

General Information

Offices

HQ
100 Forest Avenue
Palo Alto, CA, 94301
USA

People

Co-Founder and CEO
Head of Marketing

Funding

TOTAL $6.77M
FUNDING TOTAL $6.77M
Venture Round, 2/2010
$2.89M
Venture Round, 9/2010
New Venture Partners
IDEO
$1.1M
Series B, 7/2011
$2.78M
DEBT TOTAL $1.16M
Debt, 10/2012
$324k
Debt, 12/2012
$841k

Tags

ShopWell

ShopWell is a personalized nutrition app that recommends foods to people based on their dietary needs and helps them build healthy grocery lists. It’s like having a personal dietitian in the palm of your hands. At home or in the store, simply scan a food’s barcode to get nutrition info and find out if the food is right for you. ShopWell alleviates all the confusion of grocery shopping and even helps you discover new foods you’ll love. ShopWell is a Community Partner of the USDA and certified by Registered Dietitians. It’s free and easy to use.

ShopWell Helps You:

Achieve Health Goals - Such as weight management, lower cholesterol, & manage diabetes

Eat More of the Things You Want - Such as calcium, fiber, & whole grains

Avoid Things You Don’t Want - Such as sugar, trans fat, & sodium

Stay Clear of Allergens & Intolerance - Such as gluten, peanuts, & lactose

Build healthy grocery lists

Recent Milestones

Videos

Screenshots

ShopWell screenshot
Above: ShopWell Screenshot -- #1
Uploaded: 2/6/12
ShopWell screenshot ShopWell screenshot ShopWell screenshot
ShopWell screenshot ShopWell screenshot ShopWell screenshot
ShopWell screenshot ShopWell screenshot ShopWell screenshot
ShopWell screenshot ShopWell screenshot

Sources

  1. HarvestMark Acquires ShopWell, Adding A Million More Shoppers To Its Insights Solution (online.wsj.com) [edit]
  2. SEC D (sec.gov) [edit]
  3. ShopWell grabs $1.1M to help you decide what to eat (venturebeat.com) [edit]
  4. SEC (sec.gov) [edit]
  5. SEC (sec.gov) [edit]
  6. SEC (sec.gov) [edit]
  7. Shopwell Recruits Yahoo Vet As Its First CEO (fis.dowjones.com) [edit]
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Last Edited 10/25/13

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