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shopkick

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shopkick was founded in June 2009 by Cyriac Roeding, Jeff Sellinger, Aaron Emigh, and is funded by Kleiner Perkins’ iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn, and investor in Facebook and Zynga, and Ron Conway.

shopkick bridges the worlds of mobile and physical retail. In August 2010, shopkick launched the first mobile application that hands consumers rewards and exclusive deals at shopkick’s national retail partners simply for walking into thousands of stores and malls. Shopkick created a new location technology that allows the app to verify the user is actually present inside a store (GPS is too inaccurate for that). Like advertisers pay Google for click traffic in the online world, they can pay shopkick for foot traffic in the real world. Shopkick’s growing partner alliance includes Best Buy, Target, Macy’s, Old Navy, American Eagle, Crate & Barrel, Sports Authority, Toys”R”Us, West Elm, Wet Seal, Simon Malls (largest U.S. mall operator), Procter & Gamble, Kraft Foods, Unilever, Coca-Cola, Intel, HP, Disney, General Mills, Colgate, Clorox, Revlon, Levi’s. shopkick is the only 100% performance-based marketing platform in the physical retail world, with measurable foot traffic and transactions at stores. The app grew to 1 million users in its first six months. The 2nd million users took 4 months.

In November 2011, shopkick announced a partnership with Visa that allows any retail partner that accepts Visa to reward shopkick users for purchases with their Visa credit or debit card, at any location in America, and with zero technical integration.

shopkick was named one of the Wall Street Journal’s Top 10 Apps of 2010, one of the World’s Top 10 Companies in Retail by Fast Company along with Apple, Groupon and Amazon.com, a Top 10 App to Watch in 2011 by Mashable, and the Best Social Commerce App runner-up after Groupon in the Crunchies 2010.

The free shopkick app is available for download for the iPhone and for Android.

Videos: The shopkick video

shopkick’s 1st birthday: Retailers and brands speak out on shopkick

shopkick on Bloomberg

shopkick on Fox Business

Web 2.0 Summit interview Scoble interview

shopkick on NBC, Part 1 Part2

shopkick store walkthrough at Best Buy.

Milestones

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• 
  shopkick added Doug Galen as Chief Revenue Officer. (6/23/11)
  Posted 6/23/11 at 8:23am
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  shopkick added Aileen Lee as Board of Directors.
  Posted 7/17/09 at 9:47am
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  shopkick added Matt Murphy as Board of Directors.
  Posted 7/17/09 at 9:47am
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  shopkick added Reid Hoffman as Board of Directors.
  Posted 7/17/09 at 9:47am
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  shopkick added Kevin Gao as manager.
  Posted 7/17/09 at 9:47am
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  shopkick added Aaron Emigh as Co-Founder & CTO. (1/1/09)
  Posted 7/17/09 at 9:47am
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  shopkick added Evan Tana as Vice President, Product Management.
  Posted 7/17/09 at 9:47am
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  shopkick added Jeff Sellinger as Co-founder & CPO.
  Posted 7/17/09 at 9:47am
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  shopkick added Cyriac Roeding as Co-founder, CEO, & Board of Directors.
  Posted 7/14/09 at 1:33pm
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  shopkick received $15M in Series B funding. (7/14/10)
  Posted 7/14/10 at 1:59pm via techcrunch.com
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  shopkick received $2.5M in Series A funding. (1/1/10)
  Posted 7/14/10 at 1:16pm
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  shopkick received $2.5M in Series A funding. (7/14/09)
  Posted 7/14/09 at 1:32pm via moconews.net
• 
  shopkick — Location-Based Shopping App Shopkick Now 3 Million Users Strong; 1B Deals Viewed (1/25/12)
  Posted 1/24/12 at 7:39pm via techcrunch.com
• 
  shopkick — Shopkick partners with Disney and 11 other big brands (8/8/11)
  Posted 8/21/11 at 12:49am via cnbc.com
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  shopkick — Reached 2.2 million users in less than a year, added Toys R Us and InStyle (8/17/11)
  Posted 8/21/11 at 12:46am via clickz.com
• 
  shopkick — Shopkick Passes 1 Million Users (3/9/11)
  Posted 3/9/11 at 8:44pm via businessinsider.com

Videos

Screenshots

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Products

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CauseWorld

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shopkick

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Sources

1. Roeding’s New Startup Raises $2.5 Million from KPCB, Hoffman; Raising More (moconews.net) [edit]
2. Citation Needed [add]
3. techcrunch.com [edit]
4. TechCrunch (techcrunch.com) [edit]
5. Aisle by Aisle, an App That Pushes Bargains (nytimes.com) [edit]
6. The Power of Velveeta: Shopkick Announces 3 Million Product Scans (techcrunch.com) [edit]
7. Shopkick Passes 1 Million Users (businessinsider.com) [edit]
8. Sports Authority Expands Shopkick Play Fourfold (clickz.com) [edit]
9. Shopkick partners with Disney and 11 other big brands (cnbc.com) [edit]
10. Location-Based Shopping App Shopkick Now 3 Million Users Strong; 1B Deals Viewed (techcrunch.com) [edit]

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