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General Information


Redwood City, USA
999 Main Street, 2nd Floor
Redwood City, CA, 94063


Co-founder, CEO, & Board of Directors
Board of Directors
Board of Directors
Chief Revenue Officer





shopkick was founded in June 2009 by Cyriac Roeding, Jeff Sellinger, Aaron Emigh, and is funded by Kleiner Perkins’ iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn, and investor in Facebook and Zynga, and Ron Conway.

shopkick bridges the worlds of mobile and physical retail. In August 2010, shopkick launched the first mobile application that hands consumers rewards and exclusive deals at shopkick’s national retail partners simply for walking into thousands of stores and malls. shopkick created a new location technology that allows the app to verify the user is actually present inside a store (GPS is too inaccurate for that). shopkick broadcasts an inaudible audio signal at a high-pitch frequency that can be picked up by a smartphone’s microphone, either through the store’s existing music system or through a small transmitter. The shopkick app decodes the signal and the user receives shopkick’s universal reward currency called “kicks.”

Like advertisers can get measurable click traffic in the online world on Google, they can get measurable foot traffic and product engagement in the real world through shopkick. Shopkick generates and directs intent at home and in the store. Shopkick’s growing partner alliance includes Target, Macy’s, Old Navy, Best Buy, American Eagle, Crate & Barrel, Sports Authority, Toys”R”Us, Simon Malls (largest U.S. mall operator), Procter & Gamble, Kraft Foods, Unilever, Coca-Cola, Intel, HP, Disney, General Mills, Colgate, Clorox, Revlon, Levi’s. The app was rated the #4 most widely used shopping app in the U.S. in 2012 by Nielsen, ahead of Starbucks and Target, and any other physical retailers’ proprietary apps, and the #1 most engaging app (minutes spent per month per user). Target rolled out shopkick nationwide to all its 1,700 U.S. stores in 2012, after testing it for 1 1/2 years and getting “rave reviews.”

Shopkick also rewards users for their actual purchases, requiring no technical integration from retailers, through partnerships with MasterCard and Visa.

Shopkick announced its first profitable quarter in Q4 2012, and drove $200M in sales for its partners in 2012, after its new app version 3.0 had led to large surges in engagement.

The World Economic Forum (WEF) named shopkick a Tech Pioneer 2013, a recognition previously given to Twitter, Google and Wikipedia. one of the World’s Top 10 Most Innovative Companies in Retail by Fast Company along with Apple, Groupon and, and one of the Wall Street Journal’s Top 10 Apps.

The shopkick app is available for download for the iPhone and for Android (free).

Videos: shopkick overview on CNBC

The shopkick video

World Economic Forum Tech Pioneer

shopkick and Target on CNN

shopkick’s 1st birthday: Retailers and brands speak out on shopkick

shopkick on Bloomberg

Web 2.0 Summit interview Scoble interview

shopkick on NBC, Part 1 Part2

shopkick store walkthrough at Best Buy at launch.

Recent Milestones

  • Check
    shopkick — shopkick reaches its first profitable quarter and drives $200M in revenue for its partners (1/16/13)
    Posted 2/21/13 at 11:10pm via
  • Check
    shopkick — First profitable quarter reached (1/16/13)
    Posted 1/30/13 at 6:31am via
  • Check
    shopkick — shopkick reaches first profitable quarter with 60 employees, and drives $200M in sales for its partners (1/16/13)
    Posted 1/18/13 at 10:50pm via
  • Check
    shopkick — shopkick usage surges after redesign (11/20/12)
    Posted 1/18/13 at 10:48pm via
  • Check
    shopkick — shopkick launches version 3.0 (10/17/12)
    Posted 2/21/13 at 10:45pm via
  • Check
    shopkick — World Economic Forum (WEF) names shopkick Tech Pioneer 2013. (8/28/12)
    Posted 1/18/13 at 10:44pm via
  • Check
    shopkick added Alexis Rask as Chief Revenue Officer. (6/18/12)
    Posted 1/18/13 at 11:12pm
  • Check
    shopkick — Location-Based Shopping App Shopkick Now 3 Million Users Strong; 1B Deals Viewed (1/25/12)
    Posted 1/24/12 at 7:39pm via
  • Check
    shopkick — Reached 2.2 million users in less than a year, added Toys R Us and InStyle (8/17/11)
    Posted 8/21/11 at 12:46am via
  • Check
    shopkick — Shopkick partners with Disney and 11 other big brands (8/8/11)
    Posted 8/21/11 at 12:49am via
  • Check
    shopkick added Doug Galen as Chief Revenue Officer. (6/23/11)
    Posted 6/23/11 at 8:23am
  • Check
    shopkick — Shopkick Passes 1 Million Users (3/9/11)
    Posted 3/9/11 at 8:44pm via
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    shopkick — The Power of Velveeta: Shopkick Announces 3 Million Product Scans (2/8/11)
    Posted 2/8/11 at 8:35pm via
  • Check
    shopkick — Launched shopkick - the first program that gives you rewards and offers simply for walking into stores. (8/17/10)
    Posted 8/23/10 at 9:28pm via
  • Dollar
    shopkick received $15M in Series B funding. (7/14/10)
    Posted 7/14/10 at 1:59pm via
  • Check
    shopkick added Gavin Delany as Business Development Consultant. (1/1/10)
    Posted 7/27/13 at 3:04am



CNBC about shopkick

Added: 1/21/13


shopkick screenshot
Above: shopkick
Uploaded: 1/8/11
shopkick screenshot shopkick screenshot shopkick screenshot


Launch DateDecember, 2009

Launch DateAugust 17, 2010


  1. Roeding's New Startup Raises $2.5 Million from KPCB, Hoffman; Raising More ( [edit]
  2. Citation Needed [add]
  3. Shopkick Takes $15 Million From Greylock Partners – Reid Hoffman Loves This Company ( [edit]
  4. TechCrunch ( [edit]
    Aisle by Aisle, an App That Pushes Bargains ( [edit]
    The Power of Velveeta: Shopkick Announces 3 Million Product Scans ( [edit]
    Shopkick Passes 1 Million Users ( [edit]
    Sports Authority Expands Shopkick Play Fourfold ( [edit]
    Shopkick partners with Disney and 11 other big brands ( [edit]
    Location-Based Shopping App Shopkick Now 3 Million Users Strong; 1B Deals Viewed ( [edit]
    Technology Pioneer 2013 ( [edit]
    Shopkick Sees Big Traffic, Engagement Bump After Major Redesign ( [edit]
    Shopkick Says It’s Now Profitable, With Its Shopping App Adding $200M In Sales For Target, Best Buy And Others In 2012 ( [edit]
    shopkick reaches first profitable quarter ( [edit]
    shopkick revamps its app ( [edit]
    Shopkick Says It’s Now Profitable, With Its Shopping App Adding $200M In Sales For Target, Best Buy And Others In 2012 ( [edit]
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Last Edited 4/7/14

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