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General Information


San Luis Obispo
825 Buckley Road, Suite 200
San Luis Obispo, CA, 93403


Founder and Chief Executive Officer
Chief Financial Officer
SVP Retailer Sales and Account Management
VP Engineering
VP Alliances
VP Marketing
Chief Customer Advocate
Online Marketing Specialist


Series B, 10/2007
Kern Whelan Capital
Rivenrock Capital
Debt, 12/2012
Multiplier Capital



A trailblazer in the world of eCommerce, Shopatron was founded in September 2000 and launched in August 2001 by Ed Stevens and Sean Collier. Shopatron’s North American headquarters is located in San Luis Obispo, California, midway between San Francisco and Los Angeles. The company also maintains a European headquarters in Swindon, Wiltshire, United Kingdom.

Shopatron is the world’s leading provider of cloud-based, eCommerce order management solutions for branded manufacturers and multi-channel retailers. Working with over 1,000 brands and 20,000 retail partners across more than 40 industries, Shopatron makes it easy and affordable to deploy advanced capabilities like in-store pickup, ship-from-store, inventory lookup, and vendor drop-ship.

Shopatron’s retail-friendly solution for branded manufacturers, Shopatron Manufacturer, is the industry standard for manufacturers seeking to expand their online sales. Shopatron is the only solution that allows manufacturers to expand online sales while building tighter relationships with their retailers. The Shopatron Order Exchange allows manufacturers to pass online orders to their retail channel for local in-store pickup and ship-from store fulfillment, giving partners a share of their eCommerce sales. Retailers increase their spend with brands who embrace Shopatron’s eCommerce model, because fulfilling online orders expands their sales and drives qualified traffic into their stores.

Shopatron’s solution for multi-channel retailers, Shopatron Retailer, enables retailers to effectively manage fulfillment inventory across online and offline channels, provide online shoppers with broader delivery options, and drive traffic into local stores. Shopatron’s distributed order management model allows multi-channel retailers to fulfill online orders from any store, distribution center, or vendor location, dramatically improving inventory efficiency and making it easy to deploy advanced fulfillment models like in-store pickup and ship-from-store. By delivering online orders through in-store pickup, multi-channel retailers that use Shopatron drive motivated shoppers into local retail stores, where they make additional purchases.

With Shopatron, retail channels join forces to increase sales, turn inventory, and deliver a superior purchase experience to online shoppers.

Recent Milestones

  • Check
    Shopatron added Michael Quinn as VP Alliances. (6/1/13)
    Posted 12/12/13 at 9:25am
  • Check
    Shopatron added Loreal Lynch as VP Marketing. (4/1/13)
    Posted 12/12/13 at 9:29am
  • Check
    Shopatron — Shopatron launches the Allied Commerce initiative – the next wave of its broad market expansion. (3/13/13)
    Posted 5/23/13 at 1:41pm via
  • Check
    Shopatron — Shopatron adds eCommerce solution provider Intershop as its newest Solution Partner. (12/18/12)
    Posted 5/23/13 at 1:38pm via
  • Dollar
    Shopatron received $4M in Debt funding. (12/1/12)
    Posted 5/23/13 at 1:01pm via
  • Check
    Shopatron — Shopatron is recognized as one of the fastest-growing North American technology companies by Deloitte & Touche LLP. (11/19/12)
    Posted 5/23/13 at 1:38pm via
  • Check
    Shopatron — Shopatron and PFSweb, Inc. agree to a partnership that will integrate Shopatron Retailer into PFSweb’s End2End eCommerce® platform. (11/14/12)
    Posted 5/23/13 at 1:33pm via
  • Check
    Shopatron — Intermix, the leading multi-brand women’s specialty retailer, launches on Shopatron Retailer. (10/10/12)
    Posted 5/23/13 at 1:33pm via
  • Check
    Shopatron — Inc. Magazine recognizes Shopatron as the 126th fastest-growing software company in the Inc. 500|5000 list. (9/18/12)
    Posted 5/23/13 at 1:33pm via
  • Check
    Shopatron — Shopatron announces the launch of the Shopatron Partner Program that makes it possible for agencies, website platforms, and other service providers to leverage Shopatron’s solution for their clients. (6/28/12)
    Posted 5/23/13 at 1:29pm via
  • Check
    Shopatron —, the online store for America’s oldest, family-owned and operated sporting goods retailer, launches with Shopatron Retailer. (5/30/12)
    Posted 5/23/13 at 1:29pm via
  • Check
    Shopatron — Global eCommerce Leader Celebrates Ten Years in Business with 1,000 brands and counting. (10/10/11)
    Posted 12/5/11 at 4:46pm via
  • Check
    Shopatron — Shopatron unveiled Shopatron 3.0 today promising an upgraded customer experience that will lead to increased sales. This announcement comes after months of research and development to upgrade systems company-wide. Shopatron 3.0 will provide more richness, (1/12/11)
    Posted 12/5/11 at 4:47pm via
  • Check
    Shopatron — Sport Chalet announces that it will launch a new website as the first phase of an eCommerce strategic plan to better connect with customers and expand its market presence, becoming the first client to launch Shopatron Retailer. (11/11/08)
    Posted 5/23/13 at 1:29pm via
  • Check
    Shopatron added David Cumberland as VP Engineering. (1/11/08)
    Posted 9/11/13 at 12:41pm
  • Dollar
    Shopatron received $6M in Series B funding. (10/1/07)
    Posted 10/31/07 at 5:39am



Shopatron screenshot
Above: Shopatron Website Homepage
Uploaded: 5/24/13


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  1. Citation Needed [add]
  2. Multiplier Capital ( [edit]
  3. Global eCommerce Leader Celebrates Ten Years in Business ( [edit]
    Shopatron Announces Major Upgrade to Customer Experience with Shopatron 3.0 ( [edit]
    Sport Chalet Launches New Website ( [edit]
    Modell’s Sporting Goods Improves its Online Game with Shopatron Launch ( [edit]
    Shopatron’s Partner Program Brings New Options to World-Class Platform ( [edit]
    Inc. Confirms Shopatron as One of the Fastest-Growing eCommerce Companies in 2012 ( [edit]
    Intermix Enhances eCommerce Experience with Shopatron ( [edit]
    Shopatron and PFSweb Partner to Create Best-in-Class eCommerce Solution ( [edit]
    Shopatron Makes Prestigious Deloitte Fast 500 List ( [edit]
    eCommerce Pioneers, Shopatron, Intershop, Team Up to Harmonize eCommerce Strategy for Brands and Retailers ( [edit]
    Shopatron Launches “Allied Commerce” Initiative; Comprehensive Re-Brand, Key Hires, and Market Expansion on the Heels of Recent $4MM Financing ( [edit]
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Last Edited 12/12/13

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