|Description||Retail Shopping Platform|
ShoeJitsu is a new, potentially disruptive way to think about retail browsing.
When people are shopping online, there’s often too much choice. Filtering can typically get you down to a few hundred items, but what do you do after that? People need ways to break these complicated decisions down into a series of smaller ones. This is very much what we do anyway when we are trying to pick out one item from a list, only we don’t often do it formally.
ShoeJitsu helps you take a list of items you are interested in and breaks it down into small decisions and then aggregates the results and ranks them for you, specifically with shoes.
It does this by showing you two shoes at a time and then having you pick which you like better and showing you two more based on that decision. By aggregating your decisions and everyone’s decisions, over time ShoeJitsu can learn what you and what everyone likes.
Obviously this doesn’t work with every type of decision. It does work particularly well with retail products like shoes and handbags. This is a good place to start because people bought $8 billion worth of shoes last year online.