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Exit

Acquired byConversant Media
Price$31M
Date2/2014
TermsCash and Stock

General Information

Offices

SF Headquarters
58 Maiden Lane
5th Floor
San Francisco, CA, 94108
USA
New York, USA
307 7th Ave
Suite 2001
New York, NY, 10001
USA

People

Co-Founder
VP, Engineering
VP Product
VP Finance & Operations
VP Sales
VP, Business Development
Board Member
Board Director
Chairman & CEO

Funding

TOTAL $10M
FUNDING TOTAL $10M
Series B, 3/2011
Crosslink Capital
Highland Capital Partners
$5M
Venture Round, 1/2012
Crosslink Capital
Highland Capital Partners
$5M

Tags

SET

SET is a digital video technology company that enables advertisers to complete high quality, targeted, and brand safe campaigns at scale. By leveraging scene classification with object and facial recognition, SET is uniquely positioned to target video content that is safe and relevant for brands.

In addition to targeting capabilities, SET provides campaign analytics by individual video thumbnail, giving you the ability to actually see each video you ran against to ensure maximum brand safety and performance.

In addition to advertisers, SET works with networks and publishers around the world and has offices in San Francisco and New York. The company is funded by Highland Capital Partners and Crosslink Capital. For more information, visit http://set.tv.

Recent Milestones

Videos

Above:

TechCrunch SET Demo Console

Added: 12/7/12

Screenshots

SET screenshot
Above: Set Media Screenshot
Uploaded: 8/13/13

Sources

  1. Conversant Acquires Digital Video Technology Company SET Media (online.wsj.com) [edit]
  2. Affine raises $5M in 2nd round (bizjournals.com) [edit]
  3. MICHAEL MATHIEU JOINS AFFINE AS CEO AND CHAIRMAN; ANDY MILLER ADDED TO COMPANY’S BOARD OF DIRECTORS; COMPANY CLOSES $5M EQUITY FINANCING (affine.tv) [edit]
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Last Edited 2/7/14

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