| Total | $37.5M |
| Series A, 9/06 Longworth Venture Partners | $3M |
| Series B, 1/07 Longworth Venture Partners Softbank Capital | $9.5M |
| Series C, 9/07 Legg Mason Longworth Venture Partners Softbank Capital | $25M |
Sermo is a social network where physicians can gain insight from colleagues, discuss new clinical findings, report usual events and more.
There is no cost to physicians to use the site. In fact, physicians are actually paid to share their opinion on certain postings. Sermo generates revenue by charging Goverment, Finance and Healthcare organizations between $100,000 to $500,000 per year to access the site.
The American Medical Association (AMA) and Sermo have a partnership in which the AMA can post questions and in return they display Sermo advertisements.
| Website | sermo.com |
| Stage | Live |
| Tags | medical, physicians, socialnetworking, social-networking |
Sermo is only open to physicians licensed to practice in the United States. They say it’s not easy for just anyone to join the site. Sermo’s technology “is the first of its kind to authenticate and credential physicians in real-time…re-validating physicians every time they sign in.”
Once a physician joins the site, they are presented with the Postings section. This is really where the community develops. Once there, they can write, vote and comment on previous postings. On certain sponsored posts, physicians are actually paid to share their opinion. In addition, physicians are free to discuss any topic pertinent to the medical community.
The site kindly reminds its users to “please maintain appropriate standards and disclose any conflicts of interest” while posting.
