|Venture Round, 5/2010 ||$4.5M|
|Venture Round, 11/2011 ||$12M|
|Series A, 3/2013 |
|Debt, 3/2010 ||$500k|
We love color. We live for pattern. And we can’t get enough of the artful details that give a room soul. Visit serenaandlily.com to view our signature collections. Company Overview It all began one serendipitous day in 2003 when Serena, a freelance artist and designer, stopped into a Mill Valley baby boutique owned by Lily, a former Microsoft manager turned entrepreneur. Within an hour of meeting, the unlikely pair had decided to form a new company. Eight short months later, they launched their first collection of bedding for the nursery and children’s rooms, showcasing Serena’s original fabric patterns. An instant hit, the fresh designs became the go-to choice of tastemakers and celebrity moms alike.