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General Information

Websiteserenaandlily.com
Twitter@SerenaandLily
CategoryeCommerce
Phone866.597.2742
Emailpress@serenaandli...
Employees
Founded2003

Offices

Sausalito, USA
10 liberty ship way
Suite 350
Sausalito, CA, 94965
USA

People

Chief Financial Officer
SVP Direct & Trade
VP Design
SVP Marketing
Board Member
Board Member
Marketing Manager
CCO & Co-founder
Show All People

Funding

TOTAL $69.4M
FUNDING TOTAL $69.4M
Venture Round, 5/2010
$4.5M
Venture Round, 11/2011
$12M
Series A, 3/2013
ORIX Ventures
$10M
Venture Round, 4/2014
$42.9M
DEBT TOTAL $500k
Debt, 3/2010
$500k

Tags

Serena & Lily

We love color. We live for pattern. And we can’t get enough of the artful details that give a room soul. Visit serenaandlily.com to view our signature collections. Company Overview It all began one serendipitous day in 2003 when Serena, a freelance artist and designer, stopped into a Mill Valley baby boutique owned by Lily, a former Microsoft manager turned entrepreneur. Within an hour of meeting, the unlikely pair had decided to form a new company. Eight short months later, they launched their first collection of bedding for the nursery and children’s rooms, showcasing Serena’s original fabric patterns. An instant hit, the fresh designs became the go-to choice of tastemakers and celebrity moms alike.

Recent Milestones

Videos

Screenshots

Serena & Lily screenshot
Above: Homepage
Uploaded: 3/30/13

Sources

  1. SEC (sec.gov) [edit]
  2. SEC (sec.gov) [edit]
  3. SEC (sec.gov) [edit]
  4. Serena & Lily Closes $10M financing with ORIX Ventures (finsmes.com) [edit]
  5. SEC (sec.gov) [edit]
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Last Edited 4/7/14

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