|Description||Web 2.0 Marketing|
Semanticator enables marketers to create Semantic Marketing personas or profiles representing target segments of their market. Each persona is formed by a combination of attributes that can be detected just before arrival. They range from geographic location to language preference to operating system to search engine keywords to targeted websites visited.
Marketers are able to introduce website visitors to their organization, products and services in a more meaningful way. This could mean simplifying navigation or displaying a different set of information/images - all to be more relevant to a particular market segment.
semanticator’s elevtaor pitchAdded: 6/30/08