|Description||Decode Social TV|
Social TV is evolving fast, driven by the second screen’s growing importance in the living room thanks to smartphones, tablets and Social TV applications.
At the same time, the special relationship that television has developed with viewers over the years deserves to be given its fair value. Seevibes makes this value concrete by providing a metric for TV shows that engage viewers on both screens.
Seevibes is the Canadian leader in measuring the Social TV audience. Its aim is to provide data to help improve social media campaigns and foster the growth of advertising revenue. Seevibes analyzes and categorizes the billions of messages posted by viewers on social media about their favourite shows.
With a database of over 1500 shows in Canada, Seevibes also offers marketing information and data useful to the media sector and advertising professionals to help them gain a better understanding and appreciation of viewer engagement.
In other words, Seevibes enriches traditional ratings by taking into account the experience of viewers on social media.