SecondSync is a technology startup focused on social analytics for TV.
Social TV is reinvigorating the traditional broadcast medium at a time when it is under threat from time shifted viewing. It is also re-inventing the way that audiences are measured.
SecondSync analyse social media conversations around TV broadcasts to provide audience insights that can be used alongside traditional BARB figures, bringing clarity to what engagement means for programme makers, broadcasters and advertisers.
SecondSync’s unique technology platform grew out of an R&D project funded by the Technology Strategy Board. It monitors around 1000 UK broadcasts daily and we cover all mainstream digital channels 24/7.
Different genres, time slots and demographics display very different patterns of engagement. SecondSync can help you understand how social TV can impact your business.