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Acquisitions

Knotice, 3/2014

Funding

TOTAL $34M
FUNDING TOTAL $34M
Series A, 7/2013
$34M
DEBT TOTAL $14.1M
Debt, 4/2014
$14.1M

Tags

IgnitionOne

IgnitionOne, a cloud-based digital marketing technology provider, who offers a proprietary platform and services to improve digital marketing performance. gnitionOne’s integrated Digital Marketing Suite (DMS) empowers marketers to buy, manage and optimize digital media across Search, Display, Social and Mobile, understand client users through Data Management and Cross Channel Attribution, while helping to optimize conversions on a marketer’s website through Marketing Automation. At the core of the DMS is the proprietary User Engagement Score Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer’s users, on and off their website.

IgnitionOne currently scores over 300 million users monthly in 55 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.

Recent Milestones

Videos

Above:

IgnitionOne’s Digital Marketing Suite

Added: 1/28/14
Above:

IgnitionOne – Making Online Marketing Simple

Added: 4/10/14

Screenshots

IgnitionOne screenshot
Above: www.ignitionone.com
Uploaded: 10/18/13
IgnitionOne screenshot IgnitionOne screenshot IgnitionOne screenshot

Products

Digital Marketing Suite

The IgnitionOne Digital Marketing Suite includes the most essential technologies you need to improve online revenue within a single interface: from managing and optimizing online advertising (search, display and Facebook) to attributing results across channels and improving conversions through Marketing Automation. In addition, the IgnitionOne platform is powered by real-time, user-level insights across channels – including engagement, product interests and media exposure – and can allocate advertising budgets more efficiently and tailor marketing messages to each user’s unique interests.

Sources

  1. IgnitionOne Buys Knotice, DMP With Email Chops (ignitionone.com) [edit]
  2. SEC (sec.gov) [edit]
  3. SEC (sec.gov) [edit]
  4. IgnitionOne to Split From Dentsu In Management-Led Buyout (adage.com) [edit]
    IgnitionOne to Split From Dentsu In Management-Led Buyout (ignitionone.com) [edit]
    Citation Needed [add]
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Last Edited 4/9/14

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