|Description||Digital Marketing Technology|
|Series A, 7/2013 ||$34M|
IgnitionOne, a cloud-based digital marketing technology provider, who offers a proprietary platform and services to improve digital marketing performance. IgnitionOne’s integrated Digital Marketing Suite (DMS) empowers marketers to centralize, manage and optimize digital media across Search, Display, Social and Mobile, and understand cross-channel attribution, while helping to optimize conversions on a marketer’s website through Marketing Automation. At the core of the DMS is the proprietary Engagement Scoring Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer’s users on and off their website.
IgnitionOne currently scores over 300 million users monthly in 55 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, DIRECTV, Ann Taylor, La Quinta, and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.
IgnitionOne’s Digital Marketing SuiteAdded: 1/28/14
The IgnitionOne Digital Marketing Suite includes the most essential technologies you need to improve online revenue within a single interface: from managing and optimizing online advertising (search, display and Facebook) to attributing results across channels and improving conversions through Marketing Automation. In addition, the IgnitionOne platform is powered by real-time, user-level insights across channels – including engagement, product interests and media exposure – and can allocate advertising budgets more efficiently and tailor marketing messages to each user’s unique interests.