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Acquired byLithium Technologies
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General Information



Founder and CEO
Investor, Director


Semitool, 12/2009
Advent Solar, 11/2009


Series A, 10/2006
Minor Ventures
Series B, 12/2007
Minor Ventures
Venture Round, 10/2009
El Dorado Ventures
Javelin Venture Partners



Scout Labs

Scout Labs is a powerful, web-based application that finds signals in the noise to help your team build better products and stronger customer relationships.

Scout Labs is a product company, not an agency. They provide cutting-edge technology and a collaborative platform for companies and their agents to listen to customers and engage with them out across the Internet. With Scout Labs, users can:

  • Know when to tune in and what’s most important to pay attention to
  • Hear what customers love and hate about brands
  • Reach out to influential customers to build relationships
  • Engage in proactive customer service
  • Let the voice of the customer inspire new product and marketing ideas

Scout Labs has grown significantly since it was founded in 2006. With offices in San Francisco and users all over the world, the company currently employs over 20 professionals. Their CEO and product team guide the application with insight from the world of marketing, brand management and product management, but the majority of Scout Labs employees are senior engineers with expertise in search technology, high-performance systems, natural language processing, machine learning, web crawling and data visualization.

The process is quite simple, and the user interface is streamlined. Brand managers start by creating concurrent searches for each brand they want to track. They can track just about anything people discuss: things, people, slogans, logos, etc. Subsequently, any mention of the brand is cataloged. Users can then see each blog post, video or image that has to do with the brand, and the interface shows how mentions increase and decrease over time. What sets Scout Labs apart is their ability to analyze each blog post. Their software decides if it is negative, positive or neutral towards the brand. They are also able to rank the source of the content to highlight more influential sources.

They talk about Scout Labs: TechCrunch
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Scout Labs screenshot
Above: Website Homepage
Uploaded: 2/28/09


Scout Labs
Tags track, brands, reputation, reaction, blog, response, consumer, conversation, analyze, sentiment, influent, source, post, social-media, tracking

Scout Labs is a powerful, web-based application that finds signals in the noise to help your team build better products and stronger customer relationships.

There are six main sections to the Scout Labs dashboard: Blogs, Sentiment, Graphs, Photos, Videos, and Twitter. The first displays all of the blog posts that have been indexed by Scout Labs related to a particular keyword or phrase. The Sentiment section breaks these blog posts down into positive, neutral and negative categories. Just which category Scout Labs puts a particular post into is determined by an algorithm, but you can always change a designation manually and this manual intervention actually improves the algorithm for going forward.

In the other sections, photos, videos and tweets related to your brand are collected for display as well. It’s understandable that Scout Labs doesn’t determine the sentiment for photos and videos, but it would be nice if you could filter tweets by those that are saying nice things about your brand and those that are saying not-so-nice things. Right now, it’s basically a replication of the functionality you’d get from Twitter’s own search engine.

The Scout Labs dashboard is designed for use by teams of brand managers. When you sign up for the service, you’re allowed to invite an unlimited number of colleagues into your workspace. But you’ll have to pony up more for every additional workspace you add. Each workspace costs $250 and lets you monitor 25 concurrent “searches” (aka keywords or phrases). As you buy more workspaces, the price of each incremental workspace does go down.

Scout Labs screenshot
Above: Workspace Homepage
Uploaded: 2/28/09
Scout Labs screenshot
Above: Sentiment Page
Uploaded: 2/28/09
Scout Labs screenshot
Above: Video Results Page
Uploaded: 2/28/09

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  1. TechCrunch ( [edit]
  2. Applied Materials Completes Acquisition of Semitool ( [edit]
  3. Applied Materials grows solar business, buys Advent Solar ( [edit]
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