| Status | Privately Held |
| Website | www.scoutlabs.com |
| Blog | www.scoutlabs.com... |
| Category | Web |
| Address |
San Francisco, CA USA |
| Series A, 10/06 1 Minor Ventures | |
| Series B, 12/07 2 Minor Ventures |
Scout Labs allows users to track brands and reactions to those brands. In essence, the company helps companies make sense of the mass of positive and negative things that are said about their brands in blogs, user generated videos, and images. The company is currently in private beta, some companies involved in beta testing with Scout Labs include CBS, eBay, AvenueA/Razorfish and BBDO West.
The process is quite simple, and the user interface is streamlined. Brand managers start by creating “scouts” for each brand they want to track. They can track just about anything people discuss: things, people, slogans, logos, etc. Subsequently, any mention of the brand is cataloged. Users can then see each blog post, video or image that has to do with the brand, and the interface shows how mentions increase and decrease over time. What sets Scout Labs apart is their ability to analyze each blog post. Their software decides if it is negative, positive or neutral towards the brand. They are also able to rank the source of the content to highlight more influential sources.
Expect to see a full public launch of Scout Labs in February or March 2008. A number of companies try to automate part or all of the process of brand managing – key competitors include BuzzLogic and Nielsen BuzzMetrics.
| Website | www.scoutlabs.com |
| Blog | www.scoutlabs.com/blog |
| Tags | 3d-imaging, track, brands, reputation, reaction, blog, response, consumer, conversation, analyze, sentiment, influent, source, post |
