| Website | scienceops.com |
| Category | Software |
| Phone | 425-482-0300 |
| Employees | 15 |
ScienceOps creates, validates, and optimizes Algorithms.
Specializes in developing algorithmic solutions to help start-ups get off the ground quickly as well as helping established companies develop customized algorithms to optimize their business ROI.
ScienceOps has also developed specialized algorithm products for internet advertising.
Their Ad Selection Optimization Server (AdSOS) makes real-time split second ad serving decisions to maximize ROI by ad networks smarter, more efficient and faster.
ScienceOps has also developed a patent pending algorithm that is popular with Google AdWords advertisers for use on the little understood “content” network and is used to optimize adgroups of up to 2000 keywords.
| Website | scienceops.com/adsos2.asp |
| Stage | Live |
| Launch Date | 2008 |
| Tags | ad-network, ad-serving, advertising-algorithm, ad-selection, behavorial-targeting, revenue-optimization |
The purpose of AdSOS (Ad Selection Optimization Server) is to optimally pick the best ads to serve on publisher networks to produce maximum revenue. AdSOS does this by continuously providing for each Ad the best possible predicitons of:
Each prediction has an associated confidence interval that is required by correctly deciding between competing ads to display on a given publisher site and produce maximum revenue.
The algorithms used by AdSOS to prefom these prediction are continuously updated as new data arrives. Using a process of automated updating, testing, and competition ensure the best algorithms are being used to make these critical decisions.
| Launch Date | 2007 |
| Tags | google-adwords, content-advertising, content-network, contextual, ad-placement-optimization |
AdMetrica helps Google AdWords advertisers using the content network channel to optimize lists of keywords to find the best adgroup keyword combinations.
It works by creating different combinations of the keywords and then selecting the most effective combinaitons to increase the number of impressions, clicks and conversions. The patent pending algorithm uses impression, click and conversion feedback to continually improve performance
