Schway is delivered as an account-managed, outfit configuration service to fashion designers, brands, boutiques, online publishers and blogs to improve the online shopping experience through engagement and creativity.

The intuitive design provides an active participation between consumers and brands by enabling consumers to model, arrange, save and purchase complete outfits, allowing well-informed and accurate purchasing decisions. Brands receive data reports of consumer behaviour, specifically regarding pre-purchase decision-making.

Features include an intelligent layering process, automatic updating and scaling, creating and saving of favourite combinations; recommendations from stylists, zoom, rotate and undo functions as well as the most popular user-generated content and in-built messaging.

The application aims to gain maximum exposure for products and retailers across social media, engaging new customers and driving traffic to increase conversions.

Schway Ltd is a London-based company with specialist skills in web application development, database design, photography, fashion and management.

Recent Milestones
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Schway added Keith Carr as IT Director.

Posted 6/4/09 at 4:23am
Schway added Marilyn Clarke as Operations Director.

Posted 6/4/09 at 4:23am
Schway added Richard Mogendorff as Creative Director.

Posted 6/4/09 at 4:23am
Schway added Eamonn Clarke as Director.

Posted 6/4/09 at 4:23am

Videos

Above:

A fly-through of the evolution of Schway fashion interaction, as seen on Cooliris

Added: 5/21/10

Above:

Schway creates dressing room apps for multichannel fashion retail. Photo-real, point and press, personalised shopping experiences for your customers to create,share and shop…wherever they are. We maximise engagement and sales opportunities for fashion

Added: 7/10/12