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General Information

Websiteschway.net
Blogschway.tumblr.com
Twitter@Schway
CategoryeCommerce
Phone+44 203 008 4957
Email
Employees8
Founded11/07
DescriptionInteractive fashion apps

Offices

London Office
48 Charlotte Street
London, W1T2NS, GBR

People

Managing Director
Operations Director
Creative Director
IT Director

Competitors

Service Providers

Legal
Photography

Tags

Schway

Schway is a rich media web application that enables people to interact with fashion products.

It offers a series of interactive touchpoints on the user’s screen to catch the attention and produce a positive response.

Schway is delivered as an account-managed, outfit configuration service to fashion designers, brands, boutiques, online publishers and blogs to improve the online shopping experience through engagement and creativity.

The intuitive design provides an active participation between consumers and brands by enabling consumers to model, arrange, save and purchase complete outfits, allowing well-informed and accurate purchasing decisions. Brands receive data reports of consumer behaviour, specifically regarding pre-purchase decision-making.

Features include an intelligent layering process, automatic updating and scaling, creating and saving of favourite combinations; recommendations from stylists, zoom, rotate and undo functions as well as the most popular user-generated content and in-built messaging.

The application aims to gain maximum exposure for products and retailers across social media, engaging new customers and driving traffic to increase conversions.

Schway Ltd is a London-based company with specialist skills in web application development, database design, photography, fashion and management.

Milestones

Videos

Above:

A fly-through of the evolution of Schway fashion interaction, as seen on Cooliris

Added: 5/21/10
Above:

Schway shopping Create, change, save, buy, share, receive and recommend it all An entertaining and engaging experience for people shopping for fashion online. Sometimes, online shopping can be pretty dull, looking at image after singular image of produ

Added: 5/21/10
Above:

A 101 screenshots of Schway fashion interaction - the photo-real, point and press, personalised shopping experience

Added: 5/21/10
Above:

A quick vid to take you through the ins and outs of Schway fashion interaction

Added: 5/21/10
Above:

A super-fast speed-trip through the Schway app. Here is everything you need to see about how our apps are operating for the Arcadia Group with Dorothy Perkins, Wallis and Evans.

Added: 1/8/11

Screenshots

Schway screenshot
Above: Collection from Aftershock
Uploaded: 6/8/09
Schway screenshot Schway screenshot Schway screenshot
Schway screenshot Schway screenshot

Products

Schway

Websiteschway.net
Blogschway.tumblr.com
StageLive
Launch DateNovember 3, 2009

Schway creates dressing room apps for multichannel fashion retail.

Photo-real, point and press, personalised shopping experiences for people to create,share and shop…wherever they are.

We maximise engagement and sales opportunities for fashion retailers and their agencies.

By activating product images your brand reaches new customers and new territories - on all platforms. Engaged, satisfied customers become brand advocates.

We offer interactive and engaging applications where shoppers: create outfits on a model or mannequin, with trends and styles, to share with friends and purchase outfits.

Schway screenshot
Above: Wallis dressing room app
Uploaded: 1/8/11
Schway screenshot
Above: Schway for New Look on Channel4
Uploaded: 6/8/11

Videos

Above:

A super-fast fly through of what Schway can do

Sources

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Last Edited 12/26/11

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