| Website | saysme.tv |
| Blog | twitter.com/saysm... |
| Category | Advertising |
| Phone | 310 450 7222 |
| Employees | 10 |
| Founded | 4/08 |
| Description | Cable television advertising |
| Series A, 4/08 Intel Capital Prime Capital Katalyst Media Bill Apfelbaum |
SaysMe connects the Web to TV by letting users create :30 spots online and then choose the TV markets and networks where they want their spots to run.. SaysMe entered the market during the 2008 presidential campaign by enabling people to run hyper-targeted, local TV ads, tagged with their own name at the end, for their candidates. Ads cost as little as $10 and are purchased through SaysMe’s white label application that can be embedded anywhere on the Web.
Low cost of technology (eg; $200 HD Flip cams) and access to distribution have created an explosion of user-generated content (UGC). Utilizing the SaysMe technology, brands have the opportunity to capitalize on this trend by sponsoring UGC using the highly coveted, :30 TV spot. Rather than hope to capture consumer attention with untargeted, national messages, brands can support their customers by promoting what they care about most and then delivering unique ads to their neighborhoods.
Imagine Nike ads featuring high school football teams or Budweiser featuring local music venues and the bands playing in every cable zone. Such locally relevant ads have far greater impact when they hit close to home and demand your attention. These ads may even be “Tivo-resistant” by carrying information that is meaningful and personal and may have been created by your neighbor, and one day soon by you.
The company counts Intel Capital, Prime Capital, Ashton Kutcher’s Katalyst Films, and outdoor media titan, William Apfelbaum, among its investors. SaysMe was founded in 2007 and has offices in Los Angeles, New York and Austin.
