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General Information


San Francisco, USA
180 Townsend St., Third Floor
San Francisco, CA, 94107


Chief Technology Officer & Co-Founder
President & CEO/Co-Founder
VP, Data & Targeting
VP, Social
Vice President, Product
Show All People


ReadWrite, 12/2011 $5M
Remodelista, 8/2011
Sideshow, 6/2011
Dogster, 4/2011
Six Apart, 11/2010



Service Providers

Public Relations


SAY Media

SAY Media is a digital publishing company that creates amazing media brands. Through its technology platform and media services, SAY enables its portfolio of independent content creators to build passionate communities around key consumer interest areas such as Style, Living, Food and Tech. The company provides simple and accountable ways for the world’s top brands to engage with these passionate audiences, at scale, with a reach of more than 500 million people around the world. SAY Media is headquartered in San Francisco, with offices across North America, in the UK and Australia.

SAY Media’s predecessor, VideoEgg, was founded in 2005. In November 2010, VideoEgg acquired the blogging and conversational media company Six Apart and became SAY Media. The company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures.

For more information visit

Recent Milestones



Uploading to VideoEgg

Added: 3/14/08

This video was originally published on Beet.TV

Added: 8/5/08

This video was originally published on Beet.TV

Added: 8/27/08

This video was originally published on Beet.TV

Added: 6/23/09

This video was originally published on Beet.TV

Added: 10/8/10

This video was originally published on Beet.TV

Added: 10/14/10

This video was originally published on Beet.TV

Added: 6/28/11

This video was originally published on Beet.TV

Added: 12/23/11



Launch DateSeptember 19, 2005
Tags videoegg, video, monetize-video, wiki, online-advertising, engagement

VideoEgg offers accountability through a unique pricing model based on cost per engagement (CPE). Rich media ads are served for free, and advertisers pay only when a user engages with their brand content, providing a risk-free method to distributing highly targeted rich media content. Leading brands including Hershey’s, Fox, Adidas, Nike, Comcast, Disney, GM, Mazda and Microsoft have advertised across the VideoEgg network for guaranteed engagement.

VideoEgg provides a performance-based ad offering designed specifically for brand advertisers. Its solution distributes video or rich media through an innovative, expandable ad unit that can be dynamically formatted to fit any size on a page, widget or online game. VideoEgg allows advertisers to negotiate a price for engagement, aligning incentives across the delivery network by compensating publishers on user engagement. Engagement doesn’t begin until a user rolls over the ad, and the ad invitation has expanded into an overlay. The ad unit also includes a countdown during the roll-over to ensure the user is not engaging with the ad inadvertently.

For Publishers: Publishers can integrate the VideoEgg Ad Platform in less than a day and begin monetizing site traffic with quality brand advertising designed to fit into virtually any space. VideoEgg serves the ads and publishers get paid every time a user engages with one of VideoEgg’s rich media ad units on your site.

For Developers: The VideoEgg network platform also allows anyone developing applications for Facebook to earn money with the applications they develop for Facebook.

SAY Media screenshot
Above: VideoEgg Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics






  1. The Price For ReadWriteWeb Was Around $5 Million ( [edit]
  2. SAY Media Continues Acquisition Spree, Buys Home Design Website Remodelista ( [edit]
  3. SAY Media Acquires Digital Agency Sideshow ( [edit]
  4. SAY Media Acquires Dogster (And Has More Acquisitions In The Works) ( [edit]
  5. Video Egg Will Acquire Six Apart And Rename Itself Say Media ( [edit]
  6. Citation Needed [add]
  7. Citation Needed [add]
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  9. Videoegg press release ( [edit]
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  11. Say Media Says Yes To $27M, Will Build Out Publishing Platform, Buy More Assets ( [edit]
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Last Edited 4/10/14

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