|Description||Smart TV apps and advertising company|
|Series A, 2/2012 |
|Venture Round, 4/2012 ||$163k|
|Series A, 5/2012 |
Samba TV (formerly Flingo) is a Smart TV apps publishing and Smart TV advertising company, co-founded in 2008 with one goal: to improve the TV experience for the people who watch, broadcast and sponsor TV. Started by early employees of BitTorrent and based in San Francisco, CA, Samba TV’s proprietary technology is built directly into a TV or set-top box to rapidly recognize onscreen content – live or time-shifted – and makes relevant information available to a nearby second screen. With the push of a button, the user is able to retrieve more information about the content on screen, recommendations for similar shows and has the ability to interact with shows, share their favorite moments, making the viewing experience more personal and more social. Samba TV closes the gap between linear television and the Web, empowering viewers and opening up revenue opportunities around broadcast television. Samba TV has a history of software development for Smart TV platforms, having published more Smart TV apps than any other company with over 70 apps available on 30 million screens, in 118 countries worldwide.
In February 2012, Samba TV announced a $7 million Series A investment from August Capital. In May 2012, Samba announced additional investors, including Mark Cuban, Gary Lauder, Richard Yoo, Tom McInerney, James Hong and Jay Virdy. The funding has helped Samba TV expand its presence within Smart TV and device manufacturers worldwide, and launch data centers across the country for broadcast signal monitoring.
In September 2013, the company took the name of its flagship product (Samba) as the name of the company to reflect the company’s growth in the Smart TV industry, having signed contracts with leading players throughout the ecosystem including TV and set-top box manufacturers, advertisers, content publishers and broadcasters.
Samba TV was incorporated as Free Stream Media Corp. in 2008, a company founded by Ashwin Navin, David Harrison, Alvir Navin, Omar Zennadi and Todd Johnson.
Flingo and the Future of TVAdded: 10/21/13
• Flingo Apps Add Interactivity to Smart TVsAdded: 10/21/13
• Flingo on NBC Bay Area Tech NowAdded: 10/21/13
Samba’s Hotlist is a collection of the hottest Internet videos available on Smart TVs. Users will find Hotlist and its associated apps on devices like Roku, Vizio, Samsung and other TV devices.
Samba TV learns what you like and connects you to the shows and actors you love. Across phones, tablets, and TV, Samba TV delivers a personal television experience. Underlying the personalized television experience is Samba TV’s home-grown proprietary technology that identifies onscreen content. The software seamlessly connects Smart TVs, laptops, tablets and mobile phones via a web browser to instantly deliver contextually relevant information to viewers’ second screens. By connecting phones or tablets to the TV, viewers gain access to exclusive content and special offers. Also, as they flip through channels, related online videos or similar TV programs are automatically recommended.
For advertisers, sponsorship enables them to build a direct relationship with viewers and present additional information to interested viewers directly on Smart TVs or any device within a Smart TV household.