|Angel, 11/2011 |
|Angel, 10/2012 |
Samba is user-controlled advertising. It’s high time we got the ads we wanted, not those which interrupt.
Samba’s ad selector model enables users to select and view video advertising on a value exchange basis.
Samba currently powers iPads, smartphones and other mobile devices with free data.
Shortly, iOS, Android and web apps will use Samba as a 3rd party platform to monetise their audiences in a user-friendly, premium manner.
User controlled advertising delivers a superior engagement to existing interruptive ad models, delivering superior cognitive engagement as measured by clicks, shares, replays and tweets.
With this model, Samba seeks to change the existing ad paradigm and make the ad market more efficient.