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General Information


Emeryville, USA
5980 Horton Street
Suite 675
Emeryville, CA, 94608


SVP Corp & Biz Dev
VP Marketing

Service Providers

Public Relations



Established in 2011, Safely is a division of Location Labs and provides services that enhance the personal security of millions of families. Nearly a dozen Tier 1 wireless carrier services are powered by Safely, helping parents to keep tabs on loved ones through mobile alerts and online activity reports.

Safely includes: Safely Locate, a mobile location service available via AT&T FamilyMap, Sprint Family Locator and T-Mobile FamilyWhere; Safely Drive, the only carrier-grade, patent-pending safe-driving service on the market, available via Sprint DriveFirst and T-Mobile DriveSmart Plus; Safely Phone Controls, the most advanced mobile phone remote control and usage analytics service, available via Sprint Mobile Controls; and Safely Social Monitor, an online service that helps parents stay informed about kids’ social network activities.

Location Labs has raised $26MM in venture financing from Draper Fisher Jurvetson, BlueRun Ventures (formerly Nokia Venture Partners), QUALCOMM Ventures, Intel Capital, and Mitsui Ventures and was named to Inc.’s 500 list of America’s Fastest Growing Private Companies in 2010. For more information: and

Recent Milestones

  • Check
    Safely — Location Labs’ Safely, which provides mobile services that help parents ensure the personal security kids’ mobile phones, is revealing that its Safely Family Locator has enabled more than one billion family safety location checks since inception. These “l (1/31/12)
    Posted 1/31/12 at 5:07pm via
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    Safely — Safely Division of Location Labs Acquires Seeker Wireless (12/20/11)
    Posted 12/20/11 at 8:07pm via
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    Safely added Joel Grossman as COO.
    Posted 1/31/12 at 5:11pm
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    Safely added Tasso Roumeliotis as CEO.
    Posted 1/31/12 at 5:11pm
  • Check
    Safely added Akash Agarwal as SVP Corp & Biz Dev.
    Posted 1/31/12 at 5:12pm
  • Check
    Safely added Jason Finkelstein as VP Marketing.
    Posted 1/31/12 at 5:12pm



Safely screenshot
Above: Safely Home Page
Uploaded: 2/2/12


    Safely Division of Location Labs Acquires Seeker Wireless ( [edit]
    Comment 2 inShare55 Location Labs’ Safely Family Locator Hits 1B Location Checks ( [edit]
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Last Edited 4/7/13

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