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Rubicon Project

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Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s Yield Management Optimization platform, REVV for Publishers™, is engineered to accelerate revenue for premium Web publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching 500 million unique Internet users. Ranked number 2 in overall Internet reach by Quantcast, the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale. Yield Management Optimization drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.

Milestones

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• 
  Rubicon Project received $9M in Series C funding. (9/22/09)
  Posted 9/22/09 at 10:51am
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  Rubicon Project acquired Others Online. (9/15/09)
  Posted 9/21/09 at 7:44am
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  Rubicon Project received $5M in Series C funding. (4/13/09)
  Posted 8/28/09 at 11:37pm
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  Rubicon Project received $8M in Debt funding. (4/13/09)
  Posted 8/28/09 at 11:37pm
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  Rubicon Project received $15M in Series B funding. (1/28/08)
  Posted 2/18/08 at 8:42pm
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  Rubicon Project received $4M in Series A funding. (10/1/07)
  Posted 10/8/07 at 8:33am
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  Rubicon Project received $2M in Debt funding. (10/1/07)
  Posted 10/8/07 at 8:35am
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  Rubicon Project added Craig Roah as Co-founder and COO.
  Posted 10/8/07 at 7:51am
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  Rubicon Project added Duc Chau as Co-founder and VP, Engineering.
  Posted 10/8/07 at 7:51am
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  Rubicon Project added Frank Addante as Co-founder and CEO.
  Posted 10/8/07 at 7:50am
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  Rubicon Project added Julie Mattern as Co-founder and VP, Technology.
  Posted 10/8/07 at 7:52am
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  Rubicon Project added Marwan Soghaier as VP, Market Development.
  Posted 10/8/07 at 7:53am
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  Rubicon Project added Raleigh Harbour as Director, Ad Network Alliances.
  Posted 10/8/07 at 7:53am
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  Rubicon Project added Nicole Jordan as PR & Marcom Director.
  Posted 3/16/08 at 1:28am
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  Rubicon Project added Jarl Mohn as Board/ Investor.
  Posted 6/3/08 at 1:31pm
• 
  Rubicon Project added Matt Coffin as Investor.
  Posted 6/4/08 at 8:42pm

Videos

Screenshots

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Products

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Rubicon Project

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Website	rubiconproject.com
Stage	Live
Launch Date	October 8, 2007
Tags	advertising

REVV is a technology platform that empowers premium publishers by giving them complete control and visibility to best manage their direct and indirect inventory to match every impression with the highest paying demand source.

Above: Rubicon Project Screenshot -- #1
Uploaded: 2/5/08

Smart Matching Technology

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Traffic Analytics

Quantcast

Compete

Sources

1. Rubicon Project Buys Behavioral Targeter Others Online (paidcontent.org) [edit]
2. techcrunch.com [edit]
3. sociableblog.com (sociableblog.com) [edit]
4. the Rubicon Project Adds on for $33 Million in Funding (therubiconproject.com) [edit]
5. Rubicon Project Lands $9 Million Third Round Led By NBCU (paidcontent.org) [edit]
6. the Rubicon Project Adds on for $33 Million in Funding (therubiconproject.com) [edit]
7. techcrunch.com [edit]