| Website | rubiconproject.com |
| Category | Advertising |
| Phone | (310) 207-0272 |
| Employees | |
| Description | Unused adspace monetization |
| Total | $21M |
| Series A, 10/07 Clearstone Venture Partners | $4M |
| Series B, 1/08 Mayfield Fund Stanford University University of California Berkeley Clearstone Venture Partners Matt Coffin IDG Ventures Vietnam | $15M |
| Debt, 10/07 Square 1 Bank | $2M |
Based in Los Angeles, the Rubicon Project launched in 2007. Created as a result of one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 - 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, the Rubicon Project developed a patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.
The company serves more than 1300 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings) and currently optimizes more than 15 billion ads each month across more than 300 top ad networks. the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet, reaching more than 290 million unique Internet users. Customers have seen revenue lift ranging from 30-300%.
This video was originally published on Beet.TV
Added: 9/17/08Vator.tv Interview
Added: 1/26/09This video was originally published on Beet.TV
Added: 6/9/09| Website | rubiconproject.com |
| Stage | Beta |
| Tags | advertising |
