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Rubicon Project

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Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s Yield Management Optimization platform, REVV for Publishers™, is engineered to accelerate revenue for premium Web publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 45 billion ads each month and reaching 500 million unique Internet users. Ranked number 2 in overall Internet reach by Quantcast, the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale. Yield Management Optimization drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.

Milestones

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• Received $9M in Series C funding. (9/22/09)
  Posted 9/22/09 at 10:51am
• Acquired Others Online. (9/15/09)
  Posted 9/21/09 at 7:44am
• Received $5M in Series C funding. (4/13/09)
  Posted 8/28/09 at 11:37pm
• Received $8M in Debt funding. (4/13/09)
  Posted 8/28/09 at 11:37pm
• Received $15M in Series B funding. (1/28/08)
  Posted 2/18/08 at 8:42pm
• Received $4M in Series A funding. (10/1/07)
  Posted 10/8/07 at 8:33am
• Received $2M in Debt funding. (10/1/07)
  Posted 10/8/07 at 8:35am
• Craig Roah, Co-founder and COO added.
  Posted 10/8/07 at 7:51am
• Duc Chau, Co-founder and VP, Engineering added.
  Posted 10/8/07 at 7:51am
• Frank Addante, Co-founder and CEO added.
  Posted 10/8/07 at 7:50am
• Julie Mattern, Co-founder and VP, Technology added.
  Posted 10/8/07 at 7:52am
• Marwan Soghaier, VP, Market Development added.
  Posted 10/8/07 at 7:53am
• Raleigh Harbour, Director, Ad Network Alliances added.
  Posted 10/8/07 at 7:53am
• Nicole Jordan, PR & Marcom Director added.
  Posted 3/16/08 at 1:28am
• Jarl Mohn, Board/ Investor added.
  Posted 6/3/08 at 1:31pm
• Matt Coffin, Investor added.
  Posted 6/4/08 at 8:42pm
• Sumant Mandal, Board/ Investor added.
  Posted 9/4/08 at 10:00am

Videos

Screenshots

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Products

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Rubicon Project

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Website	rubiconproject.com
Stage	Live
Launch Date	October 8, 2007
Tags	advertising

REVV is a technology platform that empowers premium publishers by giving them complete control and visibility to best manage their direct and indirect inventory to match every impression with the highest paying demand source.

Above: Rubicon Project Screenshot -- #1
Uploaded: 2/5/08

Smart Matching Technology

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Traffic Analytics

Quantcast

Compete

Sources

1. Rubicon Project Buys Behavioral Targeter Others Online (paidcontent.org) [edit]
2. techcrunch.com [edit]
3. sociableblog.com (sociableblog.com) [edit]
4. the Rubicon Project Adds on for $33 Million in Funding (therubiconproject.com) [edit]
5. Rubicon Project Lands $9 Million Third Round Led By NBCU (paidcontent.org) [edit]
6. the Rubicon Project Adds on for $33 Million in Funding (therubiconproject.com) [edit]
7. techcrunch.com [edit]