|Venture Round, 7/12 |
Arts Alliance Ventures
Authentic content resonates with consumers. This is content created by people who deeply care about a topic, have authority and a unique voice. These authentic, independent voices have become the lifeblood of digital publishing and consumers are noticing. It is changing the way publishers manage content and the way brands think about advertising.
We founded RollUp Media in May 2011 driven by our desire to provide great value to everyone: publishers, advertisers, writers and consumers. The idea was to build a media company dedicated to the content experience – both editorial content and content driven ad experiences.
We are pursuing this idea by:
Partnering with publishers to scale content production and earn more money from advertising Partnering with advertisers to drive content driven ad experiences & achieve higher brand lift Partnering with writers to find rewarding paid work & stay clear of mindless content farms
We are a media company focused on delivering a better content experience for everyone.