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General Information

Websiteroku.com
CategoryConsumer Electronics/Devices
Email
Employees
Founded10/02
DescriptionHome Digital Media Electronics

Offices

Saratoga, USA
12980 Saratoga Ave., Ste. D
Saratoga, CA, 95070
USA

People

Founder and CEO
President and COO
Board Member

Former People

VP Product Marketing and Business Development
VP

Funding

Total$22.4M
Series B, 1/08
Netflix
$6M
Series C, 10/08
Menlo Ventures
Series D, 8/09
Menlo Ventures
$8.4M
Unattributed, 8/11
Globespan Capital Partners
Menlo Ventures
$8M

Tags

consumer-electronics, home-digital-media, netflix

Roku

Roku is a consumer electronics firm which specializes in home digital media products. They’re best known for creating the first set-top streaming box for Netflix.

The company was founded by ReplayTV founder Anthony Wood. “Roku” means “six” in Japanese, a reference to the six companies Wood has launched.

Milestones

  • Check
    Roku added Tim Twerdahl as VP.
    Posted 8/29/11 at 3:37pm
  • Check
    Roku added Shawn Carolan as Board Member. (9/1/08)
    Posted 3/9/11 at 1:21pm
  • Check
    Roku added David Krall as President and COO.
    Posted 7/29/10 at 9:58pm
  • Check
    Roku added Joe Beninato as VP Product Marketing and Business Development. (1/1/03)
    Posted 7/20/10 at 6:53am
  • Check
    Roku added Anthony Wood as Founder and CEO.
    Posted 5/20/08 at 10:41am
  • Dollar
    Roku received $8M in Unattributed funding. (8/12/11)
    Posted 8/12/11 at 6:32pm via venturebeat.com
  • Dollar
    Roku received $8.4M in Series D funding. (8/10/09)
    Posted 8/10/09 at 9:46am via paidcontent.org
  • Dollar
    Roku received $6M in Series B funding. (1/1/08)
    Posted 10/30/08 at 7:50am via paidcontent.org
  • Dollar
    Roku received in Series C funding. (10/28/08)
    Posted 10/30/08 at 7:49am via yahoo.com
  • Check
    Roku — Roku announces partnership with Hulu. The Hulu Plus service will be offered on the Roku streaming player in late fall 2010. (9/28/10)
    Posted 9/28/10 at 3:30pm via freshnews.com

Videos

Above:

This video was originally posted on Beet.TV

Added: 5/20/10
Above:

This video was originally published on Beet.TV

Added: 1/10/12
Above:

This video was originally published on Beet.TV

Added: 1/10/12

Screenshots

Products

The Roku Player

Websiteroku.com
Launch DateMay 20, 2008
Tags netflix, streaming, video

The Roku Player is a $100 set top box that streams movies and TV shows from Netflix and Amazon Video On Demand as well as live baseball via MLB.TV directly to your living room.

A Netflix, Amazon Video On Demand or MLB.TV account is required to use the box, but then you simply connect the box to the Internet via Wi-Fi or Ethernet, send a request to link the Roku player to the respective content provider and then the box is paired and you’re ready to start streaming from a library of over 50,000 combined titles and live and on demand baseball.

Roku screenshot
The Roku Player The Roku Player The Roku Player

Traffic Analytics

Quantcast

Livegraph

Compete

Roku

Sources

  1. Netflix’s Movie Box Launches With Roku; Selection Still Limited; Buys Stake in Roku (paidcontent.org) [edit]
  2. Roku, Inc. Receives Funding From Menlo Ventures (biz.yahoo.com) [edit]
  3. Roku Adds $8.4 Million In Funding From Menlo Ventures (paidcontent.org) [edit]
  4. Roku grabs $8M, weeks after releasing Roku 2 (venturebeat.com) [edit]
  5. Roku Announces Content Partnership with Hulu (freshnews.com) [edit]
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Last Edited 1/10/12

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