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General Information

Websiteroku.com
CategoryHardware
Emailcustomerservice@r...
Employees
Founded10/02

Offices

[map] Saratoga, USA
12980 Saratoga Ave., Ste. D
Saratoga, CA, 95070
USA

People

Founder

Tags

consumer-electronics, home-digital-media, netflix

Roku

Roku is a consumer electronics firm which specializes in home digital media products. They’re best known for creating the first set-top streaming box for Netflix.

The company was founded by ReplayTV founder Anthony Wood. “Roku” means “six” in Japanese, a reference to the six companies Wood has launched.

Products

The Netflix Player

Websiteroku.com/netflixplayer
Launch DateMay 20, 2008
Tags netflix, streaming, video

The Netflix Player is a $100 set top box, built by Roku, that streams Netflix movies and TV episodes directly to your living room.

A Netflix account is required to use the box, but then you simply connect the box to the Internet via Wi-Fi or Ethernet, send a request to Netflix, and type in a code in your Netflix account. The box is paired and you’re ready to start streaming movies.

Roku screenshot
Above: The Netflix Player (by Roku)
Roku screenshot
Above: The back of the player has standard RCA jacks, S-video, component video, HDMI, and optical audio.

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Last Edited 5/30/08

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