| Website | roku.com |
| Category | Consumer Electronics/Devices |
| Employees | |
| Founded | 10/02 |
| Description | Home Digital Media Electronics |
| Total | $6M |
| Series B, 1/08 Netflix | $6M |
| Series C, 10/08 Menlo Ventures |
Roku is a consumer electronics firm which specializes in home digital media products. They’re best known for creating the first set-top streaming box for Netflix.
The company was founded by ReplayTV founder Anthony Wood. “Roku” means “six” in Japanese, a reference to the six companies Wood has launched.
| Website | roku.com/netflixplayer |
| Launch Date | May 20, 2008 |
| Tags | netflix, streaming, video |
The Netflix Player is a $100 set top box, built by Roku, that streams Netflix movies and TV episodes directly to your living room.
A Netflix account is required to use the box, but then you simply connect the box to the Internet via Wi-Fi or Ethernet, send a request to Netflix, and type in a code in your Netflix account. The box is paired and you’re ready to start streaming movies.
