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General Information
DescriptionSocial Gaming Company


Redwood City, USA
585 Broadway
Suite A
Redwood City, CA, 94063


CEO, RockYou Asia
SVP of Corporate Development & Strategy
VP of Product for RockYou Media
SVP and General Manager of Rewards Based Games
Advisor / Angel Investor
Business Development/Marketing


3 Blokes Studios, 6/2011
Playdemic, 1/2011


Seed, 5/2006
SV Angel
Series A, 1/2007
First Round Capital
Lightspeed Venture Partners
Sequoia Capital
Series B, 3/2007
Lightspeed Venture Partners
Partech Ventures
Sequoia Capital
Series C, 6/2008
Series C, 11/2008
SK Telecom Ventures
SoftBank Capital
Series D, 11/2009
SoftBank Capital
Venture Round, 6/2010
SoftBank Capital
Series E, 6/2012
Venture Round, 10/2012
Partech Ventures
Shawn V. Gruver


Service Providers

Public Relations



RockYou® is committed to defining the future of social gaming, creating products intended to serve players, advertisers, and developers alike. The company has dedicated itself to the development of high-quality games, including the award-nominated Gourmet Ranchâ„¢ and the celebrated Zoo Worldâ„¢ franchise. With advertising products that offer brands more meaningful interactions with players, RockYou creates an unmatched value-per-engagement for both brands and users. RockYou’s partnerships with world-class talent are part of their steadfast commitment to working with the next generation of social game developers. Founded in 2005 and headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM and Softbank. More information at

Recent Milestones

  • Dollar
    RockYou received $1.21M in Venture Round funding. (10/1/12)
    Posted 10/31/13 at 8:40pm
  • Dollar
    RockYou received $6.76M in Series E funding. (6/22/12)
    Posted 8/9/13 at 3:46am via
  • Handshake
    RockYou acquired 3 Blokes Studios. (6/1/11)
    Posted 6/1/11 at 5:57pm via
  • Check
    RockYou — RockYou announced the acquisition of social game developer 3 Blokes. Based in Brisbane, Australia, 3 Blokes will operate independently as a RockYou studio and develop strategy and combat-driven Facebook games. RockYou is expanding its studio system to sup (6/1/11)
    Posted 6/7/11 at 4:09pm via
  • Handshake
    RockYou acquired Playdemic. (1/13/11)
    Posted 1/16/11 at 10:44pm via
  • Check
    RockYou added Tim Clarke as VP, Marketing. (1/1/11)
    Posted 4/17/12 at 3:07pm
  • Check
    RockYou added Allyson Willoughby as SVP/General Counsel. (11/1/10)
    Posted 6/8/11 at 1:13pm
  • Check
    RockYou added Kelli Dragovich as Head of HR. (7/1/10)
    Posted 6/16/11 at 9:25am
  • Dollar
    RockYou received $10M in Venture Round funding. (6/7/10)
    Posted 6/8/10 at 6:05pm via
  • Check
    RockYou — RockYou is hit with a Class Action Lawsuit for poor security measures (12/30/09)
    Posted 12/31/09 at 12:41am via
  • Check
    RockYou added Randall Lloyd as Vice President, Ad Network Sales ,,, Senior Director, International. (12/1/09)
    Posted 11/2/09 at 2:08pm
  • Dollar
    RockYou received $50M in Series D funding. (11/1/09)
    Posted 11/16/09 at 5:34pm
  • Check
    RockYou added Steven Van Horne as Chief Financial Officer. (4/1/09)
    Posted 11/17/09 at 5:47pm
  • Check
    RockYou — Japanese mobile giant SoftBank and Korean telecom investment company SK Telecom Ventures have invested $17 million to create a new joint venture to build apps for the Asia-Pacific market. (11/3/08)
    Posted 11/3/08 at 1:50pm via
  • Dollar
    RockYou received $17M in Series C funding. (11/3/08)
    Posted 11/3/08 at 12:28pm
  • Dollar
    RockYou received $35M in Series C funding. (6/9/08)
    Posted 6/9/08 at 4:13am via



Robert Scoble interviews RockYou

Added: 2/9/08

FaceReviews - CEO Lance Toduka - Part 1

Added: 4/3/08

FaceReviews - CEO Lance Toduka - Part 2 man superslow painfull interviewer. wow bad

Added: 4/9/12


RockYou screenshot
Above: RockYou Screenshot -- #1
Uploaded: 7/18/10


Launch DateJuly 11, 2007
Tags facebook, games, applications, virtual-currency, ads, credits, social-gaming, advertising, ad-network, cpi, brand-sponsorships

RockYou’s mission is to engage the world through social applications. RockYou builds the most popular social experiences on the web through properties like Zoo World, Pieces of Flair, and Birthday Cards.

With over 215MM users a month, RockYou Media helps advertisers build a more personal connection with social media consumers and their friends. RockYou’s social media advertising platform serves over 400MM impressions a day across the leading social networks like Facebook and MySpace, offering innovative ad products like Deal of the Day and social video ads to a wide range of publishers.

Headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, Doll Capital Management, SoftBank, and SK Telecom.

RockYou screenshot
Above: RockYou Zoo World
Uploaded: 6/11/10

Studio Partners

Studio Partners is an open program that enables talented developers to expand the reach of their games through RockYou’s network, and to leverage RockYou’s advertising solutions, analytics tools, and broader marketing support.

Traffic Analytics






  1. RockYou Buys Studio 3 Blokes To Build Social Combat Games On Facebook ( [edit]
  2. RockYou Buys UK-Based Social Gaming Startup Playdemic ( [edit]
  3. Citation Needed [add]
  4. [edit]
  5. [edit]
  6. Slide Got Theirs, Now RockYou Gets Some Too ( [edit]
  7. EDGAR [edit]
  8. EDGAR [edit]
  9. RockYou Raises Another $10 Million To Expand Presence In Asia ( [edit]
  10. SEC ( [edit]
  11. VC Funding: Q4 2012 [edit]
  12. RockYou looks to Asia with new $17 million investment ( [edit]
    Facebook App Maker Hit With Data-Breach Class Action ( [edit]
    RockYou® Acquires 3 Blokes Game Development Studio ( [edit]
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Last Edited 2/4/14

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