| Website | roaste.com |
| Blog | roaste.com/CafeRo... |
| @ROASTe | |
| Category | eCommerce |
| Phone | 888.236.9980 |
| Employees | 6 |
| Founded | 10/08 |
| Description | The Ultimate Source for Gourmet Coffee |
Building the Zappos of Coffee ROASTe’s objective is to be The Ultimate Source for Gourmet Coffee
The recent explosion of gourmet coffee consumption among upscale American households ($5B/yr), alongside the remarkable cost reduction in roasting equipment, has boosted the number of coffee roasters in the U.S. dramatically. Naturally tens of new coffee websites were launched by roasters in the past couple of years, yet there is still no one central destination for coffee shopping on the web. Our goal is to remedy that with ROASTe. We founded ROASTe because we tried purchasing products from existing coffee websites, and were overwhelmed and unsatisfied. We concluded that the emergence of thousands of specialty coffee roasters in the U.S. and the general trend of at-home gourmet coffee provide a profitable opportunity to create a central destination for coffee shoppers on the Internet.
The Concept
Coffee lovers are passionate about their coffee. When shopping, they seek the largest selection of quality products, as well as relevant recommendations from peers, so they can easily find exactly what they are looking for. They like to try a variety of coffees in search of the perfect cup. And they want to read interesting content about coffee, and to connect with other coffee enthusiasts.
ROASTe has developed an advanced social marketplace platform that provides just that. It utilizes our innovative business model that allows us to offer thousands of coffee products –with an engine that generates personalized peer-recommendations, based on the shopper’s unique coffee preferences. In short, we provide the ultimate source for gourmet coffee.
