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rivvid

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Our company produces a totally fun and new way to influence consumer buying decisions, using video trivia games online. Our players enjoy testing their knowledge on history, movies, food&dining, sports, cars, and many more categories. Players invite friends and family into a friendly trivia competition which exposes more people to the product’s features and benefits that are strategically injected into the video trivia game.

tRIVia VIDeo or Real Interactive Viewing of VIDeo (aka RIVVID) breaks the traditional video advertising model by offering guaranteed cognitive awareness of advertising consumption. Users have to pay attention to the videos in order to answer the questions correctly and score points/win prizes, unlike pre-roll ads (which are flat out annoying) and TV ads (where the viewer can channel surf, leave the room for a bathroom break, etc.). Advertisers get real-time data and analytics on how users are actually consuming their brand and marketing message empowering them with the intelligence to refine and optimize the delivery.

Milestones

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  rivvid — Rivvid (http://www.rivvid.com), a video trivia website, recently released impressive user metrics for August as company announces the success of a client’s social media marketing campaign using Rivvid Channels. Last month, 47% of visitors returned to Rivv (9/19/11)
  Posted 2/15/12 at 4:23pm via wordpress.com
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  rivvid — Southland Mall uses rivvid's video trivia to support their literacy campaign as a way to encourage parents to read with kids in a fun way and more "modern" way (2/1/12)
  Posted 2/15/12 at 4:19pm via wordpress.com

Videos

Screenshots

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Sources

Southland Mall literacy campaign encouraging parents to read with kids in a fun way (rivvid.wordpress.com) [edit]
Rivvid Announces 47% Return Rate in August; Produces Social Media Success for Texting and Driving Campaign (rivvid.files.wordpress.com) [edit]