Rivals4Ever or R4E is the brainchild of an individual who had no place to shout that McLaren is not just good but that it is better than Ferrari.
So you see, R4E is not just one of those community sites where like-minded people get together and discuss how smart they are in supporting what they support. It is essentially about rivalry. It is a plaza where like-mindeds meet the unlike-mindeds. And then what ensues is what we call ‘RIVALS4EVER’!
Though simplistic in its concept, the implications of R4E are enormous. Ranging from the local cafes or farm-houses around you to international celebrities and institutes - just about anyone and anything has a rival. And that is the emotion we are trying to capture.