|Description||Multi-Screen Responsive Advertising|
ResponsiveAds, Inc. is the publishing and advertising industries’ first-ever Responsive Web Design (RWD) focused advertising company, built from the ground up to best serve the new challenges in multi-screen design and monetization.
Its innovative, patent-pending STRETCH™ creative gives publishers and brands a solution to the mobile advertising problem as a one-ad-creative, one-ad-tag solution to seamlessly scale, save costs and enable transmedia storytelling that maximizes cross-screen attribution ( from desktop to tablet and mobile). ResponsiveAds is offering a suite of products and professional services targeting multi-screen advertising for revenue acceleration across all screens.
The company’s present focus is on publishers with ad sales, but the product can be equipped for the agency, work in all ad exchanges, DSP’s, ad networks and even mobile apps. This solution fits perfectly to solve the mobile advertising dilemma enabling cross-screen attribution directly linking to the ad creative (following the user from Desktop brand campaign, to mobile in-store direct responsive conversion).
ResponsiveAds is working with industry groups such as the IAB (Interactive Advertising Bureau) to develop these new industry ad format standards. The company is comprised of mobile and online advertising technology experts passionately looking to solve the problems of convergence and monetization of media.
Youtube channelAdded: 3/25/13