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General Information

Offices

Headquarter
Theresienstra├če 4-6
Munich, 803333, DEU

People

Founder and CEO
CTO
Director

Funding

VENTURE FUNDING
Series A, 10/2007
Holtzbrinck eLAB

Competitors

Tags

Refined Labs

Refined Labs is developing an Online Marketing Toolbox that helps agencies, direct SEM advertisers as well as affiliates to optimize their ROI on advertising money spent.

Refined Labs was founded by Thomas Bindl in early 2007 and got a first round of financing from Holtzbrinck eLAB in late 2007.

The first product, Refined Ads, is a fully integrated toolset to manage and optimize Performance Marketing campaigns. It has interfaces for PPC (Google AdWords, Yahoo SearchMarketing, Microsoft AdCenter, Yandex and Baidu), Affiliate Marketing (Zanox, TradeDoubler and affilinet), display marketing, social media and SEO. It is considered Germany’s leading performance marketing technology.

Clients include Opodo, Sixt, T-Mobile, experteer as well as leading agencies like metapeople, blue summit, PLAN.NET or OMG4CE.

Recent Milestones

Videos

Screenshots

Refined Labs screenshot
Above: Refined Ads User Interface
Uploaded: 3/19/14
Refined Labs screenshot
Above: Refined Ads TV Tracking
Uploaded: 3/19/14
Refined Labs screenshot
Above: Refined Ads Cross-Channel-Tracking & Attribution
Uploaded: 3/24/14

Products

Refined Ads

Websiterefinedads.com
Blogrefinedlabs.com/en/refined-ads-blog
StageLive
Launch DateApril 8, 2008

Traffic Analytics

Compete

Refinedlabs

Sources

  1. Refined Labs Blog (refinedlabs.com) [edit]
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Last Edited 3/24/14

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