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Acquired byCondé Nast
Date10/2006
TermsCash

General Information

Websitereddit.com
Blogblog.reddit.com
Twitter@reddit
CategoryNews/Media
Employees
Founded2005
DescriptionSocial news website

Offices

San Francisco, USA
520 3rd St
San Francisco, CA, 94107
USA

People

CEO
General Manager
Programmer
Business Development and Strategic Partnerships

Acquisitions

RedditGifts, 8/2011

Investments

Imgur 4/2014

Funding

TOTAL $100k
FUNDING TOTAL $100k
Seed, 6/2005
Y Combinator
$100k

Competitors

Tags

Reddit

Launched in 2005, Reddit is a social news website that displays news based on your personal preferences and what the community likes. Your preferences are determined based on your history of voting stories up or down.

The company was started by two University of Virginia grads, Alexis Ohanian and Steve Huffman in the Y Combinator program. Two others, Christopher Slowe and Aaron Swartz, later joined the team.

Conde Nast, owner of Wired and other magazines/websites, acquired Reddit in October of 2006. Reddit competitors include Digg, Netscape and Newsvine.

In February 2008, Reddit began experimenting with allowing users to create their own ‘subreddits,’ such as shutupandtakemymoney and todayilearned.

In September 2011, the company changed hands from Condé Nast to its parent company, Advanced Publications. As part of the new structure, reddit incorporated and now reports directly to a board, including Alexis Ohanian , Bob Sauerberg (President), Joe Simon (Chief Technology Officer) from Condé Nast, and Andrew Siegel (Senior Vice President, Strategy and Corporate Development) from Advance.

Recent Milestones

Videos

Screenshots

Reddit screenshot
Above: Reddit Screenshot -- #1
Uploaded: 6/28/12

Products

Reddit

Websitereddit.com
StageLive
Launch DateJuly 31, 2007
Tags reddit, news, social

While Reddit is often compared to Digg, the two sites have some key differences. Reddit has a simple interface and little advertising. Many users love this simplicity.

Reddit rankings are based on an absolute vote (+1 for hot, -1 for cold), meaning a story can dance up and down Reddit’s top page instead of being buried out of existence by a few power users. To see what’s on top now, there’s also a “hot” list. This type of voting system also means the front page can be stagnant, to the chagrin of some users, but it has also avoided Digg’s payola scandals. Another big differentiator for Reddit is their recommended article page, which suggests links based on your voting pattern.

Reddit screenshot
Above: Reddit Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Quantcast

Livegraph

Compete

Reddit

Sources

  1. Breaking News: Condé Nast/Wired Acquires Reddit (techcrunch.com) [edit]
  2. Reddit Acquires Fan-Made Secret Santa Site, RedditGifts (techcrunch.com) [edit]
  3. After Five Years Of Bootstrapping, Imgur Raises $40 Million From Andreessen Horowitz & Reddit (techcrunch.com) [edit]
  4. techcrunch.com [edit]
  5. reddit goes open source (blog.reddit.com) [edit]
    Reddit Adds Ability to Create Your Own “Reddits” (techcrunch.com) [edit]
    LEAD411 LAUNCHES "HOTTEST COMPANIES IN SAN FRANCISCO" AWARDS (lead411.com) [edit]
    Reddit Launches Official Chrome Extension, Lets You Vote, Comment On Links (scribbal.com) [edit]
    Reddit Had 1.8 BILLION Pageviews This Month (businessinsider.com) [edit]
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Last Edited 4/11/14

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