|Description||information site for parents|
|Series A, 11/12 |
Richmond Park Partners
Expansion Venture Capital
Red Tricycle is a digital media company that provides authoritative, localized content (things to do, see, eat or buy with kids) to its growing online community of busy urban moms through a variety of communication devices: email, website, social media, RSS, mobile. Operating in six major markets (NY, LA, SF, SEA, PDX, SD) the company is now embarking on its next growth stage and begin scaling its sales force, geographic distribution, revenue streams and content management ability.
Red Tricycle is focused on the 34 million moms in the U.S. with children under the age of eight. With total US Mom spending expected to hit $2.1 trillion in 2012 (Maria Bailey, Moms 3.0), Red Tricycle’s is extending its reach to connect with moms (and dads!) where they spend the most time, in their local communities.