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Acquired byiCrossing
Date12/2011

General Information

Offices

Corporate Headquarters
1400 Fashion Island Boulevard
Suite 505
San Mateo, CA, 94404
USA
New York
223 W 38th St
New York, NY, 10018-9998
USA

People

CEO
Founder & CEO/President
Board Member

Funding

VENTURE FUNDING
Venture Round, 7/2009
Illuminate Ventures
Sierra Ventures
Trinity Ventures

Tags

Red Aril

Innovative online media & technology company focused on providing real-time audience and media optimized solutions to the digital advertising market.

Founded in 2009, Red Aril is headquartered in San Mateo, with offices in New York. The company’s Data Management and Audience Optimization Platform (DMP) puts sites in charge of their audience data, enabling them to profit from audience targeting and site personalization. Red Aril’s DMP helps sites reach quality target audiences by using predictive modelling that integrates all data – any source, any type. Utilizing these models, Red Aril lets sites effectively use data to drive revenue. Red Aril is a privately held company funded by institutional investors. For more information, visit redaril.com.

Recent Milestones

Videos

Screenshots

Sources

  1. iCrossing Acquires Red Aril (coreaudience.com) [edit]
  2. Red Aril Company Overview (redaril.com) [edit]
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Last Edited 12/16/13

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