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Acquired byScripps Networks Interactive
Price$25M
Date7/2007
TermsCash

General Information

Websiterecipezaar.com
Blogrecipezaar.com/si...
CategoryConsumer Web
Employees5
Founded9/1999

Offices

Vashon, USA
P.O. Box 1749
Vashon, WA, 98070
USA

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Recipezaar

Launched in December 1999, Recipezaar (originally Cookpoint.com) is an online community for people who like to cook. The site was started by two former Microsoft employees in Seattle. Users have posted hundreds of thousands of recipes to the site and hundreds more are added each day.

The company has been profitable since 2002 and never took outside funding. On July 19, 2007 Recipezaar was acquired by Scripps Networks (a division of the The E.W. Scripps Company) for a rumored $25 million. Scripps is the company behind HGTV and the Food Network. They’ve said that Recipezaar will function separate from, but as a complement to FoodNetwork.com.

Recipezaar reported 2.3 million unique visitors in June 2007, which combined with FoodNetwork.com’s visitors will increase Scripps Networks’ audience share to 19 percent.

In 2010, Scripps Networks rebranded RecipeZaar as Food.com, and phased out the RecipeZaar.com brand. RecipeZaar now redirects to Food.com.

Other cooking/recipe sites include AllRecipes, Snacksby and Google Recipes (part of Google Base).

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Recipezaar

WebsiteRecipezaar.com
Launch DateJuly 20, 2007
Tags cooking, food, recipes, recipezaar, lifestyle-and-fashion

Looking at all of the great recipes on Recipezaar will make you hungry – this is your warning. With hundreds of thousands of recipes, you will be sure to find something to make for dinner. When the perfect recipe is found, Recipezaar has a number of great features listed to the left of every recipe that will help you get on your way. Sending the recipe to your cell phone, adding the ingredients to your shopping list, creating a meal plan, and e-mailing it are just some of the ways Recipezaar takes the complications out of cooking. In addition, Recipezaar estimates nutrition facts for every recipe. This is very helpful for dieters.

What really makes Recipezaar great is the community. First, every recipe has a review section where users write their opinions of recipes and sometimes include personal stories and variations. Second, the Cookbook and Menu sections are full of cookbooks focused on specific categories and menus for all kinds of occasions – all of which were user created. Last, the site has over 50 forums, each focused on a specific area (Italian, Desserts and Vegetarian are just a few).

If you’re always looking for new recipes or want to share some of you’re your family’s favorites, Recipezaar is the place for you.

Recipezaar screenshot
Above: Recipezaar Screenshot -- #1
Uploaded: 2/5/08

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Sources

  1. seatlepi.com (blog.seattlepi.nwsource.com) [edit]
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Last Edited 2/14/12

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