|Description||Websites Listen & React|
|Seed, 4/2013 |
A Reactful website automatically listens and reacts to each visitor’s actions and moods, creating conversations that lead to business.
Reactful is a SaaS solution that that automagically “understands” all critical aspects of a website (or app): Its goals, visitors’ behaviors & flows, mouse movements and more. Reactful translates these understandings into “human” behaviors such as interest, confusion, hesitation etc. By using the Reaction Studio, a WYSWIG visual editor, marketers use this information to quickly create and test reactions to these behaviors. Reactions include beautiful overlaying layers, subtle emphasis, folding site elements in 3D and others happening in real-time for each visitor. Reactful features an underlying reaction engine which tests multiple reactions and automatically chooses those most successful in achieving lift.